# Self-Cooling Pillows The 'HIBR Pillow' Uses Technology to Constantly Stay Cool to the Touch By Christopher Magsambol | Published 2015-09-04 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/selfcooling References: [psfk](http://www.psfk.com/2015/09/hibr-cool-pillow-memory-foam-sleep-aid-tech.html) & [hibr](https://hibr.com/) 'HIBR Pillows' are self-cooling cushions that stay cool to the touch all night long. We've all been in a situation when a hot day has you flipping your pillow for the colder side. With HIBR Pillows, you won't have to worry about doing that again. Each pillow is filled with beads that change its thermal nature when activated by the pressure of a head. The beads are converted to a liquid, which has the ability to transfer body heat to ensure the pillow stays cold. HIBR created the [self-cooling pillow](https://www.trendhunter.com/trends/eucalyptus-pillow) in response to other sleep aid technologies like [smart mattresses](https://www.trendhunter.com/trends/memory-foam-mattress1) and [special lighting](https://www.trendhunter.com/trends/homiffi). HIBR believed that those technologies are not as effective as targeting pillows, which are much more involved in a person's sleep. The pillow is available in three different types, and are all shaped differently to cater to people's preferred sleeping position. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 48% | Activity: 70% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Home](https://www.trendhunter.com/home) ## Key Themes ### Why This Trend Is Growing - **Self-cooling Pillows:** Opportunity for disruptive innovation: Develop advanced self-cooling materials to enhance the cooling properties of pillows. - **Sleep Aid Technologies:** Opportunity for disruptive innovation: Combine smart mattresses, special lighting, and self-cooling pillows to create a comprehensive sleep system. - **Personalized Sleeping Position:** Opportunity for disruptive innovation: Design customizable pillows that match individual sleeping preferences and provide targeted comfort. ### Industries Being Reshaped - **Bedding and Mattress:** Opportunity for disruptive innovation: Incorporate self-cooling technology into mattresses, blankets, and other bedding products. - **Smart Home:** Opportunity for disruptive innovation: Integrate self-cooling pillows into smart home systems for enhanced sleep environment control. - **Wellness and Health:** Opportunity for disruptive innovation: Develop self-cooling pillows as part of holistic sleep solutions for improved wellness and health outcomes. ## Related on Trend Hunter - [Triple-Layer Cooling Pillows](https://www.trendhunter.com/trends/night-ice-performance-pillow.md) - [Temperature-Regulating Pillows](https://www.trendhunter.com/trends/375-pillow.md) - [Supportive Cooling Pillows](https://www.trendhunter.com/trends/casper-hybrid-pillow.md) - [Advanced Brain-Cooling Pillows](https://www.trendhunter.com/trends/brain-sleep-pillow.md) - [Smart Cooling Pillow Covers](https://www.trendhunter.com/trends/pod-pillow-cover.md) - [Copper-Infused Cooling Gel Pillows](https://www.trendhunter.com/trends/copper-cooling-gel-pillow.md) - [Cooling Yarn Pillows](https://www.trendhunter.com/trends/cooling-gel-pillow.md) - [Cooling Memory Foam Pillows](https://www.trendhunter.com/trends/cooling-memory-foam-pillow.md) - [Infrared Technology Pillows](https://www.trendhunter.com/trends/infrared-dream-pillow.md)