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# Self-Serve Plant-Based Meal Freezers
The Allplants Self-Checkout Freezer is Being Tested in the UK

By Michael Hemsworth | Published 2019-07-10 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/selfcheckout-freezer
References: [foodbev](https://www.foodbev.com/news/allplants-launches-self-checkout-freezer-pilot-in-the-uk/) & [allplants](https://allplants.com)

The Allplants self-checkout freezer has been unveiled by the plant-based meal delivery company as a new way to offer convenient meal options to consumers that doesn't require an employee to be used. Rolling out in the UK by the brand as part of a pilot project, the freezers enable shoppers to easily help themselves to meals and also works to streamline the payment process. The unit remains locked until the shopper makes a payment at which point the system will open to let the user take their chosen product.

The Allplants self-checkout freezer was boasted by Allplants Co-Founder Alex Petrides who said, "As part of encouraging millions of people to fall in love with plant-based food, we’ve always aimed to make every delicious recipe our chefs create easily available to everyone, any time. We’re excited to see where we could be popping up next.”

## Trend Insights (Trend Hunter)

- Score: 3.5/10
- Popularity: 52% | Activity: 46% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### What's Driving This Trend

- **Self-serve Meal Freezers:** Disruptive innovation opportunity: The development of automated self-serve meal freezers eliminates the need for in-person employees, increasing convenience and efficiency for customers.
- **Plant-based Meal Delivery:** Disruptive innovation opportunity: The rise of plant-based meal delivery services offers a convenient and sustainable alternative to traditional food delivery, tapping into the growing demand for vegan and vegetarian options.
- **Streamlined Payment Process:** Disruptive innovation opportunity: Implementing streamlined payment processes, such as locked units that open upon payment, enhances the customer experience by reducing friction and wait times.

### Who This Affects Most

- **Food Delivery:** Disruptive innovation opportunity: The food delivery industry can benefit from incorporating plant-based meal options and automated self-checkout freezers to meet changing consumer preferences and improve operational efficiency.
- **Retail Technology:** Disruptive innovation opportunity: Retail technology companies can develop more advanced self-serve checkout systems to cater to the growing demand for autonomous and contactless shopping experiences.
- **Frozen Food:** Disruptive innovation opportunity: The frozen food industry can adapt by integrating self-serve freezers equipped with streamlined payment processes, providing convenience and accessibility to a wider range of consumers.

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