# Self-Tanning Water Sprays Isle of Paradise's Sunless Tanner is Cruelty-Free, Vegan and Organic By Laura McQuarrie | Published 2018-03-30 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/self-tanning-water References: [livekindly.co](https://www.livekindly.co/new-cruelty-free-organic-vegan-fake-tan-launches-at-boots/) & [boots](http://www.boots.com/isle-of-paradise-self-tanning-water-medium-200ml-10247223) Isle of Paradise is a new tanning brand that launched a trio of Self-Tanning Water products that are not only sunless, but vegan, cruelty-free and organic. The three self-tanning products come in Light, Medium and Dark varieties that help to promote a natural "happy, hydrated glow" with nourishing ingredients like avocado, chia seed and coconut oils. As well as encouraging a [streak-free, gradual glow](https://www.trendhunter.com/trends/glow-pad) without undesirable scents, the products boast a Superbalance Complex that helps to calm and soothe redness in the skin. When it comes to using the Self-Tanning Water, Isle of Paradise recommends exfoliating 24 hours before tanning, misting the skin with the spray and waiting four to six hours for the color to develop. Some of the other self-tanning products from Isle of Paradise take the form of [drops, wash-off body bronzers and mousse](https://www.trendhunter.com/trends/gradual-selftanning-mousse). ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 12% | Activity: 38% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Self-tanning Water Sprays:** Disruptive innovation opportunity: Develop new self-tanning water sprays with additional skincare benefits. - **Cruelty-free Products:** Disruptive innovation opportunity: Create new beauty products that are cruelty-free and vegan. - **Organic Beauty:** Disruptive innovation opportunity: Introduce organic beauty products that are effective and eco-friendly. ### Sectors Adopting This - **Cosmetics:** Disruptive innovation opportunity: Innovate new cosmetic products with natural and nourishing ingredients. - **Skincare:** Disruptive innovation opportunity: Develop skincare products that address specific skin concerns and promote overall well-being. - **Beauty Supplements:** Disruptive innovation opportunity: Create beauty supplements that enhance skin health and radiance from within. ## Related on Trend Hunter - [Skincare-First Self-Tan Drops](https://www.trendhunter.com/trends/self-tan-drops.md) - [Grape Water Tanning Drops](https://www.trendhunter.com/trends/self-tan-sun-drops.md) - [Hydrating Self Tanners](https://www.trendhunter.com/trends/bali-body-hydrating-tanner.md) - [Colorless Self-Tanners](https://www.trendhunter.com/trends/clear-1-hour-express-self-tan.md) - [Quick-Dry Self-Tanning Mousses](https://www.trendhunter.com/trends/gradual-selftanning-mousse.md) - [Gradual Face Tan Lotions](https://www.trendhunter.com/trends/face-tan-lotion.md) - [Skincare-Infused Mousse](https://www.trendhunter.com/trends/selftan-tinted-mousse.md) - [Comprehensive Sunless Tanning Products](https://www.trendhunter.com/trends/sunless-tanning-products.md) - [Customizable Self-Tanning Serums](https://www.trendhunter.com/trends/gradual-selftanning-face-serum.md)