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# Full-Body Tanning Towelettes
SOL By Jergens' Sunless Self-Tanning Towelettes are Travel-Ready

By Laura McQuarrie | Published 2020-03-04 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/self-tanning-towelette
References: [popsugar](https://www.popsugar.com/beauty/best-skincare-products-march-2020-47270648?stream_view=1#photo-47272516) & [jergens](https://www.jergens.com/en-us/products/sol-by-jergens/towelettes/)

While there are plenty of travel-friendly self-tanning towelettes that are designed specifically for the face, [SOL](https://www.trendhunter.com/trends/sol-de-janeiro-summer-collection) By [Jergens](https://www.trendhunter.com/trends/moisturizing-glow-enhancer) is introducing large-format [Sunless](https://www.trendhunter.com/trends/glow-drops) Tanning Towelettes that are packed with enough product for the whole body. The product features a tanning active derived from natural sugars and offers a nourishing coconut water-infused formula that's dye-free and won't streak. Unlike some self-tanners that have an unpleasant scent, this one boasts the fresh and tropical aroma of passion fruit essence.

After the full-body tanning towelettes have been applied, the brand notes that color should develop within four hours, peak at 24 hours, and last for days after. Thanks to their easy-to-use format, the product is easy to reapply as needed to touch up a tan on the go.

Image Credit: Jergens

## Trend Insights (Trend Hunter)

- Score: 2.0/10
- Popularity: 30% | Activity: 22% | Freshness: 9%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics)

## Key Themes

### What's Driving This Trend

- **Full-body Self-tanning:** Opportunity for creating simpler and more efficient self-tanning solutions for a wider range of consumers.
- **Natural Ingredient-based Tanning Products:** Opportunity for using natural and organic ingredients to create healthier and more eco-friendly self-tanning products.
- **Travel-friendly Tanning Solutions:** Opportunity for creating more convenient and compact self-tanning products for people who are always on the go.

### Who This Affects Most

- **Beauty and Personal Care:** Can benefit from creating innovative and efficient self-tanning products that cater to different consumer needs and preferences.
- **Wellness and Health:** Can explore using natural ingredients to create healthier self-tanning formulations that align with the growing trend towards sustainability and wellness.
- **Travel and Tourism:** Can tap into the increasing demand for travel-friendly beauty and personal care products by creating practical and innovative solutions like the SOL By Jergens' Sunless Self-Tanning Towelettes

## Related on Trend Hunter

- [Comprehensive Sunless Tanning Products](https://www.trendhunter.com/trends/sunless-tanning-products.md)
- [Hydrating Self Tanners](https://www.trendhunter.com/trends/bali-body-hydrating-tanner.md)
- [Colorless Self-Tanners](https://www.trendhunter.com/trends/clear-1-hour-express-self-tan.md)
- [Quick-Dry Self-Tanning Mousses](https://www.trendhunter.com/trends/gradual-selftanning-mousse.md)
- [Sunless Tanning Solutions](https://www.trendhunter.com/trends/glow-pad.md)
- [Customizable Self-Tanning Serums](https://www.trendhunter.com/trends/gradual-selftanning-face-serum.md)
- [Gradual Face Tan Lotions](https://www.trendhunter.com/trends/face-tan-lotion.md)
- [Targeted Tanning Serums](https://www.trendhunter.com/trends/technocolor.md)
- [Grape Water Tanning Drops](https://www.trendhunter.com/trends/self-tan-sun-drops.md)