<!-- canonical: https://www.trendhunter.com/trends/self-tanning-solution -->
<!-- robots: noindex -->

# Collagen-Boosting Tanning Serums
This Self-Tanning Solution Nourishes Skin from the Outside In

By Laura McQuarrie | Published 2023-05-05 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/self-tanning-solution
References: [instagram](https://www.instagram.com/p/CpkVuC4N9Q8/?hl=en) & [us.sttropeztan](https://us.sttropeztan.com/product/st-tropez-tan-luxe-body-serum-200ml/)

Joining St. Tropez’s product portfolio of [self-tanning solutions](https://www.trendhunter.com/trends/sunless-tanning-products)—lotions, mists, mousses and gels—is a luxurious new [body serum](https://www.trendhunter.com/trends/isle-of-paradise-sunny-serum) with [collagen-boosting benefits](https://www.trendhunter.com/trends/beija-flor-body-oasis). The St. Tropez Tan Luxe Body Serum boasts a silky-smooth texture and a formula that is densely packed with skin-caring ingredients, including customer favorites like niacinamide, hyaluronic acid and Vitamin B5.

This formula, infused with a Collagen-Enhancing Complex, helps to support firmer, smoother skin, all the while delivering a natural-looking, streak-free tan.

With a growing emphasis on overall skin health, consumers are looking for self-tanners that go above and beyond providing a healthy-looking glow with include purposeful ingredients to hydrate and protect the skin, as well as improve elasticity and the appearance texture.

## Trend Insights (Trend Hunter)

- Score: 1.2/10
- Popularity: 10% | Activity: 12% | Freshness: 15%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics)

## Key Themes

### What Makes This Trend Stand Out

- **Collagen-enhancing Cosmetics:** Creation of beauty products that support firmer, smoother skin by infusing collagen-enhancing compounds, like the St. Tropez Tan Luxe Body Serum.
- **Multi-functional Self-tanning Solutions:** Design of self-tanning products with properties that satisfy growing customer desires for supple, moisturized and dirt-free skins.
- **Skin-boosting Self-tanning Solutions:** Development of self-tanning solutions fortified with dermatologically-safe additives, like Vitamin B5 and hyaluronic acid, to provide subtle skin nourishment benefits.

### Sectors Adopting This

- **Health and Beauty Industry:** There are opportunities for this sector to leverage advanced formulation technologies to produce purposeful cosmetics to cater to increasing consumer demands for health benefitting, multifunctional and safe skin products.
- **Skincare Industry:** Disruption opportunities abound in the skincare industry by developing cutting-edge anti-aging products that provide surface-level and deep tissue collagen-enhancement benefits.
- **Self-tanning Industry:** Manufacturers have opportunities to make significant improvements to the self-tanning industry by creating formulas that deliver other skin nourishing benefits beyond sunless tanning including hydration, texture improvement and elasticity provisions.

## Related on Trend Hunter

- [Targeted Tanning Serums](https://www.trendhunter.com/trends/technocolor.md)
- [Age-Defying Serum Tanners](https://www.trendhunter.com/trends/serum-tanner.md)
- [Customizable Self-Tanning Serums](https://www.trendhunter.com/trends/gradual-selftanning-face-serum.md)
- [Nourishing Bronzing Drops](https://www.trendhunter.com/trends/nourishing-bronzing-drops.md)
- [Moisturizing Tanning Products](https://www.trendhunter.com/trends/sunshine-oils.md)
- [Hydrating Self Tanners](https://www.trendhunter.com/trends/bali-body-hydrating-tanner.md)
- [Luxury Self-Tanning Gels](https://www.trendhunter.com/trends/solar-selftanning.md)
- [Skincare-First Self-Tan Drops](https://www.trendhunter.com/trends/self-tan-drops.md)
- [Glow-Enhancing Sun Care Products](https://www.trendhunter.com/trends/australian-gold.md)
