# Solid Self-Tanning Bars Ethique's 'Bombshell' is the World's First Solid Self-Tanning Product By Laura McQuarrie | Published 2017-06-27 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/self-tanning-product References: [wellandgood](https://www.wellandgood.com/good-looks/ethique-bombshell-natural-self-tanning-bar-review/slide/2/) & [ethiquebeauty](https://ethiquebeauty.com/bombshell-the-worlds-first-natural-self-tanning-bar/) 'Bombshell' is the name of the world's first natural self-tanning bar from [Ethique](https://www.trendhunter.com/trends/hydrating-handwash-concentrate) Beauty that promises to easily glide over one's skin and leave no streaks behind. The brand promises that its [solid self-tanning bar](https://www.trendhunter.com/trends/seabar) is just as easy to use as a liquid tanner and is actually "equivalent to over two bottles of liquid tanner," but offers an easier-to-store alternative. The mandarin-scented bar from Ethique is loaded with a range of skin-nourishing ingredients, such as Kokum and cacao butter, as well as jojoba and olive oil. After the product has been applied to the body with a glove, the brand notes that a [sun-kissed color](https://www.trendhunter.com/trends/instant-bronzing-body-cream) should start to spread over one's skin within about four hours, offering lasting results for up to 10 days if one's skin is adequately hydrated. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 38% | Activity: 65% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Solid Self-tanning Products:** The rise of solid self-tanning products like Ethique's 'Bombshell' presents an opportunity for brands to offer convenient and eco-friendly alternatives to traditional liquid tanners. - **Natural and Nourishing Ingredients:** The use of skin-nourishing ingredients in self-tanning products, such as Kokum and cacao butter, jojoba, and olive oil, allows for a more holistic approach to skincare and tanning. - **Efficient Storage Options:** The development of solid self-tanning bars that are equivalent to multiple bottles of liquid tanner offers a space-saving solution for consumers and potential opportunities for packaging innovations. ### Sectors Adopting This - **Beauty and Personal Care:** The beauty and personal care industry can tap into the growing demand for convenient and sustainable self-tanning options by developing their own line of solid self-tanning products. - **Skincare:** Skincare brands can explore the incorporation of nourishing ingredients found in self-tanning bars into their products to provide a holistic approach to skin health and appearance. - **Packaging:** The packaging industry can explore new designs and materials to accommodate the rise of solid self-tanning products, offering more efficient and eco-friendly storage solutions. ## Related on Trend Hunter - [Rapid Self-Tanning Solutions](https://www.trendhunter.com/trends/ultra-express-self-tanning-foam.md) - [Tinted Tanning Sprays](https://www.trendhunter.com/trends/life-proof-self-tan.md) - [Skincare-First Self-Tan Drops](https://www.trendhunter.com/trends/self-tan-drops.md) - [Targeted Tanning Serums](https://www.trendhunter.com/trends/technocolor.md) - [Weightless Bronzing Formulas](https://www.trendhunter.com/trends/bronzing-pot.md) - [DHA-Infused Contour Sticks](https://www.trendhunter.com/trends/contour-stick.md) - [Luxury Self-Tanning Gels](https://www.trendhunter.com/trends/solar-selftanning.md) - [Skincare-Infused Mousse](https://www.trendhunter.com/trends/selftan-tinted-mousse.md) - [Colorless Self-Tanners](https://www.trendhunter.com/trends/clear-1-hour-express-self-tan.md)