# Nourishing Self-Tanning Butters Isle of Paradise's Body Butter Has Color-Correcting Benefits By Laura McQuarrie | Published 2021-03-09 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/self-tanning-butter References: [newbeauty](https://www.newbeauty.com/new-skin-care-products-march-2021/6) & [theisleofparadise](https://theisleofparadise.com/tan-shop/?gclid=Cj0KCQiA1pyCBhCtARIsAHaY_5derKB5e2RDcjWAZGo8Gw_mA03-fYDHOc6bu0qNjkzi0_3ffpEMlp0aAvsREALw_wcB) Isle of Paradies offers self-tanning products in the form of [mousse, water and drops](https://www.trendhunter.com/trends/gradual-selftanning-mousse), and its newest release adds even more variety to its lineup in the form of a [self-tanning butter](https://www.trendhunter.com/trends/golden-hour-whipped-body-butter). The Isle of Paradise Self-Tanning Butter combines the benefits of nourishing body butter with color-correcting properties, so that skin develops an illuminated finish over time. The self-tanning product simultaneously helps to address dryness and dullness, and delivers deep hydration thanks to ingredients like vitamin-rich avocado oil, invigorating peppermint oil and skin-loving coconut oil. The formula is also infused with eucalyptus and chia seed oils to support the creation of a barrier to lock in moisture. The vegan, cruelty-free tanning product sets itself apart from some [self-tanners that quickly sink into skin](https://www.trendhunter.com/trends/clear-1-hour-express-self-tan), creating patches that look unnatural or flake away easily. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 32% | Activity: 63% | Freshness: 9% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Nourishing Self-tanning Products:** The addition of nourishing ingredients to self-tanning products is a disruptive innovation trend that can create more natural-looking and healthier tans. - **Color-correcting Self-tanning:** Color-correcting self-tanning products are gaining popularity and represent an opportunity for disruptive innovation in the beauty industry. - **Hydrating Self-tanning Butter:** The popularity of hydrating self-tanning butters opens up opportunities for innovation in the self-tanning market that combine skin care benefits with a natural-looking tan. ### Sectors Adopting This - **Beauty Industry:** Self-tanning products with skin care benefits represent an opportunity for disruptive innovation in the beauty industry. - **Personal Care Industry:** Innovations in nourishing, color-correcting, and hydrating self-tanning products can disrupt the personal care industry, creating new opportunities for growth. - **Natural Skincare Industry:** The trend towards natural-looking and healthier self-tanning products with nourishing and hydrating ingredients presents itself as an opportunity for innovation in the natural skincare industry. ## Related on Trend Hunter - [Skincare-First Self-Tan Drops](https://www.trendhunter.com/trends/self-tan-drops.md) - [Hydrating Self Tanners](https://www.trendhunter.com/trends/bali-body-hydrating-tanner.md) - [Skin-Radiating Skincare Collections](https://www.trendhunter.com/trends/skinradiating-skincare-collection.md) - [Moisturizing Tanning Products](https://www.trendhunter.com/trends/sunshine-oils.md) - [Tinted Tanning Sprays](https://www.trendhunter.com/trends/life-proof-self-tan.md) - [Barrier-Building Bodycare](https://www.trendhunter.com/trends/isle-of-paradise-beautifully-balanced.md) - [Targeted Tanning Serums](https://www.trendhunter.com/trends/technocolor.md) - [Bronzing Champagne-Hued Serums](https://www.trendhunter.com/trends/isle-of-paradise-sunny-serum.md) - [Nourishing Bronzing Drops](https://www.trendhunter.com/trends/nourishing-bronzing-drops.md)