# Self-Spoofing to Promote Movies Tyler Perry in Drag for 'Medea Goes to Jail' By lourdes sanchez bayas | Published 2009-01-16 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/self-spoofing-to-promote-movies-tyler-perry-in-drag-for-medea-goes-to-jail References: [defamer](http://defamer.com/5132135/tyler-perry-still-having-trouble-settling-on-mrs-right) Tyler Perry is a playwright, screen writer and actor who has penned a series of movies about a physically imposing and overbearing, but well-intentioned and absolutely hilarious, grandmother named Madea. Perry will once again take center stage in an upcoming film about the hell-raising grandmother. The well known character, who has a penchant for getting in trouble, is played by a cross-dressing Perry and the new film titled “Madea Goes to Jail”, is scheduled for its theatrical release on February 20th. ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 50% | Activity: 18% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Humor](https://www.trendhunter.com/humor) ## Key Themes ### What Makes This Trend Stand Out - **Self-spoofing in Film Marketing:** Opportunities to showcase a character in a humorous and unexpected way to create buzz for a film prior to its release. - **Cross-dressing in Comedy Films:** An innovative approach to character development and comedic storytelling that can resonate with audiences and lead to box office success. - **Resurrecting Beloved Film Characters:** The use of memorable and beloved characters from past films can attract audiences to new films by playing on nostalgia and fandom. ### Sectors Adopting This - **Film Industry:** The film industry can take advantage of innovative and creative marketing strategies to attract audiences and drive revenue. - **Comedy Industry:** Cross-dressing and spoofs can revolutionize comedy as an art form and lead to new opportunities for comedians and writers. - **Entertainment Industry:** By tapping into nostalgia and the love of classic characters, the entertainment industry can bridge the gap between old and new audiences and create new revenue streams. ## Related on Trend Hunter - [Beauty Crime Mockumentaries](https://www.trendhunter.com/trends/cosmetic-criminals.md) - [Family-Centric Animated Films](https://www.trendhunter.com/trends/sneaks-movie.md) - [Animated Biographical Movies](https://www.trendhunter.com/trends/piece-by-piece.md) - [Cosmetic Criminal Commercials](https://www.trendhunter.com/trends/elfs-cosmetic-criminals.md) - [Teen Film Dining Promotions](https://www.trendhunter.com/trends/frankie-bennys1.md) - [Blockbuster Shopping Campaigns](https://www.trendhunter.com/trends/black-friday-ad.md) - [Sketch Comedy Retail Commercials](https://www.trendhunter.com/trends/target-lady.md) - [Comedic Villain EV Commercials](https://www.trendhunter.com/trends/gm-dr-evil.md) - [Doll-Inspired Movie Launches](https://www.trendhunter.com/trends/barbie-mattel-movies-new-releases.md)