# Self-Shot Designer Calendars Margaret Howell Turns the 2027 Calendar into Her Photo Archive By Ellen Smith | Written with AI assistance | Published 2026-10-23 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/self-shot-designer-calendars References: [wallpaper](https://www.wallpaper.com/fashion-beauty/margaret-howell-calendar-book-2027)  Margaret Howell is making the 2027 calendar more autobiographical, with each month built around a photograph the designer took herself. Titled Photographs by Margaret Howell, the edition draws on images made over several decades on a Nikon SLR or a smartphone, giving buyers a direct view of the eye behind the label. The pictures range from Suffolk beach walks to self-portraits in Howell's Blackheath workroom, keeping the focus on everyday places and details. An in-store exhibition at the Wigmore Street shop in London runs from October 23 to November 15. The calendar goes on sale there October 22 alongside Margaret Howell: Life and Work, a bilingual Shueisha book that includes more of her images. Using the designer's own archive instead of another outside theme turns the annual calendar into a clearer authorship piece within Margaret Howell's wider fashion world. Pairing the release with a store exhibition and book extends that imagery across retail and publishing rather than leaving it as a single seasonal item. Image Credit: Margaret Howell ## Trend Insights (Trend Hunter) - Score: 7.1/10 - Popularity: 25% | Activity: 89% | Freshness: 100% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### What's Driving This Trend - **Autobiographical Brand Objects:** Designer-led products rooted in personal archives turn everyday merchandise into intimate authorship pieces that deepen emotional connections with loyal audiences. - **Archive-driven Retail:** Historic images, notes, and creative records are becoming retail assets that transform stores into cultural spaces beyond traditional product display. - **Everyday Visual Storytelling:** Ordinary places and personal snapshots offer brands a quieter visual language that differentiates premium goods from heavily polished campaign imagery. ### Who This Affects Most - **Fashion Retail:** Fashion labels can extend identity through personal creative materials that make physical shops feel more like curated brand worlds. - **Publishing:** Books and calendars linked to designer archives create collectible formats that blend lifestyle content with long-term brand storytelling. - **Photography:** Personal image archives gain commercial relevance as brands elevate informal photography into collectible, exhibition-ready cultural products. ## Related on Trend Hunter - [Climate-Awareness Wool Calendars](https://www.trendhunter.com/trends/irreversible-scale.md) - [Printable Character Calendars](https://www.trendhunter.com/trends/sanrio-2026-friend-of-the-month.md) - [Perpetual Wall Calendars](https://www.trendhunter.com/trends/wertwerk.md) - [Seasonal Photography Showcases](https://www.trendhunter.com/trends/international-photography-exhibition.md) - [Perpetual Marble Calendars](https://www.trendhunter.com/trends/loop-marble.md) - [Limited-Edition Digital Family Calendars](https://www.trendhunter.com/trends/digital-family-calendar.md) - [Coastal Desk Calendars](https://www.trendhunter.com/trends/lighthouse-calendar.md) - [Keepsake Advent Calendars](https://www.trendhunter.com/trends/chocolate-advent-calendars.md) - [Nostalgically Shot Fashion Campaigns](https://www.trendhunter.com/trends/prefall-2026-advertising-campaign.md)