# Polaroid Pictorials The Self Service Spring/Summer 2010 Edtorial is Basic Yet Expressive By Zoe Badley | Published 2010-06-28 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/self-service-spring-summer-2010 References: [fashionising](http://www.fashionising.com/pictures/s--Tom-Ford-Anna-Dello-Russo-more-Self-Service-SpringSummer-2010-6940-1.html) & [selfservicemagazine](http://selfservicemagazine.com/blog/) There's no doubt that ever since the creation of [digital photography](https://www.trendhunter.com/trends/polaroid-now1), [Polaroids](https://www.trendhunter.com/trends/polaroid-flip-instant-camera) have almost become extinct. However, photographer Ezra Petronio is resurrecting the once popular art form in the [Self Service Spring/Summer 2010 editorial](https://www.trendhunter.com/trends/alessandro-micheles). The shoot features several different models and designers such as Riccardo Tisci, Ciara, Tom Ford, Anna Dello Russo and several others. The featured photos are all hazy and extremely artistic and it's funny how going back to the basics can still create something so expressive. Check out the gallery for more shots from the Self Service Spring/Summer 2010 spread. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 78% | Activity: 32% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### What's Driving This Trend - **Resurgence of Polaroid Photography:** The return of Polaroid photography in the digital age creates opportunities to blend nostalgia with modern technology. - **Artistic Expression Through Hazy Photography:** The use of hazy and artistic photography techniques offers new avenues for creative expression. - **Revival of Analog Photography:** The renewed interest in analog photography presents opportunities for innovation in film development and printing technologies. ### Who This Affects Most - **Photography:** Photography industry can explore new lines of business by capitalizing on the resurgence of Polaroid photography. - **Fashion:** Fashion industry can incorporate hazy photography techniques to create unique and expressive editorials. - **Printing and Film Development:** Printing and film development industry can develop innovative solutions to cater to the renewed demand for analog photography. ## Related on Trend Hunter - [Nostalgic Computer Graphic Cameras](https://www.trendhunter.com/trends/retrospekt-and-polaroid.md) - [Analog-Themed Camera Campaigns](https://www.trendhunter.com/trends/analog-life.md) - [Artist-Honoring Instant Cameras](https://www.trendhunter.com/trends/now-i2-camera.md) - [Retro-Tinged Polaroid Cameras](https://www.trendhunter.com/trends/square-sq40.md) - [Rockstar-Inspired Instant Film Designs](https://www.trendhunter.com/trends/for-the-rebel-rebels.md) - [Memory-Making Retro Camera Concepts](https://www.trendhunter.com/trends/duo-modular.md) - [Star-Studded Fashion Collections](https://www.trendhunter.com/trends/winter-2025-campaign.md) - [Modernized Folding Instant Cameras](https://www.trendhunter.com/trends/nextstep-sx100.md) - [Vintage Photo Makers](https://www.trendhunter.com/trends/retrova.md)