# Bohemian Beach Editorials Anna Ewers and Kirtsy Hume Star in This Self Service Magazine Editorial By Lacey-Jane Walsh | Published 2014-03-15 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/self-service-magazine-editorial References: [fashioncow](http://fashioncow.com/2014/03/anna-ewers-kirsty-hume-glen-luchford-self-service-magazine/) & [selfservicemagazine](http://selfservicemagazine.com/) Stunners Anna Ewers and Kirsty Humes star in the latest Self Service Magazine editorial. This chic bohemian-style series incorporates surf boards, surfer dudes and lots of intriguing veils (not exactly typical beach wear, but stylish all the same). This beach editorial will make fashion fans long for warm summer weather. Some of these Self Service Magazine shots feature [elegant maxi dresses](https://www.trendhunter.com/trends/kallmeyer-resort-2026-collection) and [colorful accessories](https://www.trendhunter.com/trends/Anna-Suis-SpringSummer-2025), while others include brightly patterned button-ups and surfer gear. The fact that Ewers wears veils in several of these photos makes her seem like some kind of beach-dwelling goddess, or maybe an extremely laid-back bride. This hippie-chic bohemian editorial provides fashion-forward ladies with some great [summer style inspiration](https://www.trendhunter.com/trends/golden-hour-getaway-collection). The snow is just starting to melt, but it's never too early to think about your summer wardrobe. ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 95% | Activity: 74% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### Key Themes Behind This Trend - **Bohemian Style:** Disruptive innovation opportunities in the fashion industry to create unique and stylish bohemian-inspired collections. - **Surf Culture:** Disruptive innovation opportunities in the sports industry to develop new surf gear and accessories that merge fashion and functionality. - **Maxi Dresses:** Disruptive innovation opportunities in the retail industry to design innovative maxi dress styles that are comfortable and fashionable for the summer season. ### Where This Applies - **Fashion:** The fashion industry can capitalize on the bohemian style trend and create new collections that appeal to fashion-forward consumers. - **Sports:** The sports industry can explore the surf culture trend and develop innovative surf gear and accessories for surfers. - **Retail:** The retail industry can take advantage of the popularity of maxi dresses and offer unique and stylish options to customers for the summer season. ## Related on Trend Hunter - [Island-Inspired Summer Wear](https://www.trendhunter.com/trends/sel-de-mer.md) - [Beach-Inspired Spring Fashion Capsules](https://www.trendhunter.com/trends/a-kind-of-guise-3.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Collaborative Luxe Swimwear](https://www.trendhunter.com/trends/adriana-degreas-x-sabine-getty.md) - [Dreamy Apparel Collections](https://www.trendhunter.com/trends/frankies-bikinis-keepsakes-collection.md) - [Enchanting Mediterranean Swim Collections](https://www.trendhunter.com/trends/casa-del-sol-collection.md) - [Sustainable Statement Swimwear](https://www.trendhunter.com/trends/animalia.md) - [Whimsical Spring Apparel](https://www.trendhunter.com/trends/Anna-Suis-SpringSummer-2025.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md)