# Self-Serve Pubs The TableTap TableTender Lets You Pour Your Own Beer as You Please By Bianca | Published 2009-08-04 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/self-serve-pubs-the-tabletap-tabletender References: [springwise](http://springwise.com/food_beverage/tabletap/) & [tabletap](http://www.tabletap.co.uk/) Imagine a pub where each table has its own keg, where you can refill at your thirst's content, and you get the gist of the vision TableTap had for the TableTender. The TableTap TableTender has a meter that measures how much you've had to drink, which will then determine the amount you pay when leaving the bar. This is so much better than ordering a [pitcher of beer](https://www.trendhunter.com/trends/personal-pitchers) (or a bottle of wine, in my case) and then still having to pay even if you couldn't finish it; this is a [drink what you can](https://www.trendhunter.com/trends/pour-decision), [pay for consumption](https://www.trendhunter.com/trends/get-union) concept that's sure to take off. Of course, TableTap had to put safety into consideration, so the TableTender ensures you can only drink "in moderation," allowing for a maximum of 11 pints of beer before a waiter comes to check on patrons and use their discretion to allow them to keep pouring. 11 pints? I'd have alcohol poisoning! Still, the TableTap TableTender concept is a brilliant one I'd certainly raise a glass to! ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 63% | Activity: 98% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Self-serve Pubs:** The self-serve pub trend is disrupting the traditional bar experience by allowing customers to pour their own drinks and pay for consumption. - **Tabletap Tabletender:** The TableTap TableTender is an innovative self-serve beverage dispenser that measures consumption and ensures responsible drinking. - **Drink-what-you-can:** The drink-what-you-can, pay for consumption concept is revolutionizing the way people enjoy beverages at bars and restaurants. ### Where This Applies - **Hospitality:** The hospitality industry can benefit from self-serve pub trends by enhancing customer experiences and reducing labor costs. - **Food and Beverage:** The food and beverage industry can incorporate self-serve technologies like the TableTap TableTender to provide unique and interactive drinking experiences for customers. - **Entertainment:** The entertainment industry, particularly bars and pubs, can leverage the drink-what-you-can, pay for consumption concept to attract customers and increase revenue. ## Related on Trend Hunter - [Portable Draft Beer Kegerators](https://www.trendhunter.com/trends/kombi-cool-tap.md) - [AI-Powered Beverage Dispensers](https://www.trendhunter.com/trends/pubinno-1.md) - [Branded Countertop Beer Taps](https://www.trendhunter.com/trends/guinness-microdraught.md) - [At-Home Beer Keg Machines](https://www.trendhunter.com/trends/athome-beer-keg-machine.md) - [Bar Order Management Solutions](https://www.trendhunter.com/trends/gotab-1.md) - [Automated Beer Stations](https://www.trendhunter.com/trends/trust-bars.md) - [Molecular Beer Printers](https://www.trendhunter.com/trends/molecular-beer-printer.md) - [Ultrasonic At-Home Beer Dispensers](https://www.trendhunter.com/trends/guinness-microdraught-20.md) - [Beer-Dispensing Guitar Machines](https://www.trendhunter.com/trends/slay-to-pay.md)