# Customizable Gloss Bottles The e.l.f. Cosmetics Community Inspired the (S)e.l.f. Made Bottle By Laura McQuarrie | Published 2025-12-19 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/self-made-bottle References: [tiktok](https://www.tiktok.com/@elfyeah/video/7584951431631752479) & [elfcosmetics](https://www.elfcosmetics.com/?srsltid=AfmBOoqXEdc-CNNk_48E2OA5Z3CPGtzYkh1aUZ7wSmngIW7aR9EGURp0)  Resourceful beauty lovers within the e.l.f. Beauty community already customize lip gloss to their liking, prompting the [affordable beauty brand](https://www.trendhunter.com/trends/the-chameleon-bottle) to launch the (S)e.l.f. Made Bottle so that DIYers can begin with a clean, empty base for creating their own jumbo lip gloss products at home. The 1.06-ounce [Halo](https://www.trendhunter.com/trends/hm-and-elf-cosmetics) Gloss bottle offers ample space for beauty lovers to create in-between shades with products like e.l.f.'s [Glow Reviver Melting Lip Balm](https://www.trendhunter.com/trends/glow-reviver), available in hues like plum, classic red and soft pink. The (S)e.l.f. Made Bottle can now be picked up for free with a qualifying purchase from e.l.f. Cosmetics' site, and the lip products that can be used to fill it are sold separately. ## Trend Insights (Trend Hunter) - Score: 7.5/10 - Popularity: 79% | Activity: 89% | Freshness: 56% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **DIY Beauty Products:** Beauty enthusiasts are fueling a trend towards do-it-yourself customization, particularly in creating unique lip gloss shades from empty bases. - **Personalized Cosmetics:** There's a growing demand for products like customizable gloss bottles that empower consumers to craft personalized beauty experiences. - **Sustainable Beauty Packaging:** The advent of refillable beauty containers aligns with consumer shifts toward sustainable and eco-friendly product solutions. ### Where This Applies - **Beauty and Personal Care:** The customizable lip gloss trend showcases innovation opportunities for brands to offer hybrid products that enhance user creativity. - **E-commerce:** Online beauty retailers can capitalize on the craze for DIY cosmetics by offering platforms to design and purchase personalized beauty products. - **Packaging Solutions:** Customizable, refillable containers present new growth avenues for companies focused on sustainable and innovative packaging design. ## Related on Trend Hunter - [Mystical Hair Dyes](https://www.trendhunter.com/trends/witches-delight.md) - [DIY Fragrance Oils](https://www.trendhunter.com/trends/fragrance-oils-1.md) - [Functional Mini Cosmetics](https://www.trendhunter.com/trends/make-it-mini-makeup.md) - [Spooky Nail Polish Sets](https://www.trendhunter.com/trends/scream-on-halloween.md) - [Spring-Themed Toy Collections](https://www.trendhunter.com/trends/mga-entertainment.md) - [Fragrant Rollerball Toys](https://www.trendhunter.com/trends/yummiland-num-noms-body-scents.md) - [Color-In Press-On Nails](https://www.trendhunter.com/trends/tipzy.md) - [All-in-One Gel Polish Pens](https://www.trendhunter.com/trends/click-colors-by-tom-bachik.md) - [Playful False Nails](https://www.trendhunter.com/trends/digi-beauty.md)