# Self-Loving Magazine Ads Nissan Wants You To Cut Out Their Ad and Toss the Magazine By Vincent Salera | Published 2009-02-24 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/self-loving-advertising-nissan-wants-you-to-cut-their-ad-and-throw-the-maga References: [adsoftheworld](http://adsoftheworld.com/media/print/nissan_silver) This ad for the new [Nissan](https://www.trendhunter.com/trends/hyper-adventure) “Silver” car is so self-loving, it wants you to: **1. Cut 2. Discard magazine.** Wow, now that's what I call attitude, I like that! This ad works well in selling the *personality* of their “sexy” new car. The ad was created by advertising agency [TBWA](https://www.trendhunter.com/trends/balloon-product-test)/Toronto, Canada with creative direction by Joe Amaral and Pete Ross. The great copy was written by Allan Topol. **Implications** - Advertisements that account for the particular personalities their patrons typically have continue to do substantially well. This particular ad is an example of the confident, careless attitude Nissan believes its customers have, thereby making its self-loving personification totally suitable. Companies who create [bold ads](https://www.trendhunter.com/trends/nobody-reads-ads) like this will appeal to their dynamic target audiences who appreciate companies that make a statement. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 19% | Activity: 59% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Why This Trend Is Growing - **Bold Advertising:** Creating bold and confident ads that reflect the personalities of target audiences. - **Personality-driven Marketing:** Tailoring advertisements to align with the unique personalities of customers. - **Making a Statement:** Appealing to dynamic target audiences by creating ads that make a bold statement. ### Industries Being Reshaped - **Automotive:** Opportunity for automotive companies to create ads that personify their vehicles and appeal to target customers seeking a particular lifestyle or attitude. - **Advertising and Marketing:** Opportunity for companies in the advertising and marketing industry to develop campaigns that reflect the personalities and attitudes of specific customer segments. - **Print Media:** Opportunity for print magazines to engage readers by featuring self-loving and personality-driven advertisements that resonate with their target audience. ## Related on Trend Hunter - [Humorous Automotive Campaigns](https://www.trendhunter.com/trends/where-have-you-been.md) - [Cheeky Electric Vehicles Ads](https://www.trendhunter.com/trends/koda-hijacks-competitors.md) - [Online Car Retailer Ads](https://www.trendhunter.com/trends/clutch-ad.md) - [Sculpted Digital Conceptual Vehicles](https://www.trendhunter.com/trends/hyper-adventure.md) - [Online Car Retailer Campaigns](https://www.trendhunter.com/trends/deflate-the-dealership.md) - [Reality-Bending Car Ads](https://www.trendhunter.com/trends/cargurus-latest-ad.md) - [Marketer-Targeted Cereal Ads](https://www.trendhunter.com/trends/out-of-home-campaign.md) - [Consumer-Centric Luxury Car Campaigns](https://www.trendhunter.com/trends/genesis-motors-canada.md) - [Sneaker Tag-Inspired Car Keys](https://www.trendhunter.com/trends/kicks-key.md)