# Empowering Beauty Ads Body Shop Launches New 'Self Love Street' Commercials During 'Love Island' By Niko Pajkovic | Published 2021-08-09 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/self-love-street References: [campaignlive](https://www.campaignlive.co.uk/article/body-shop-launches-self-love-street-campaign-during-love-island/1722923) & [thebodyshop](http://thebodyshop.com) [The Body Shop](https://www.trendhunter.com/trends/the-body-shops-workshop) has launched a series of 30-second TV commercials inviting viewers to head to 'Self Love Street.' The ads, which encourage viewers to nurture a [positive self-image](https://www.trendhunter.com/trends/the-ordinary-x-uncommon) and fight back against self-doubt, were strategically released during 'Love island,' a hit TV series known for its unrealistic representations of love and beauty. Created by Wax/On, the campaign tackles issues relating to [body image](https://www.trendhunter.com/trends/doves-super-bowl-ad), romantic rejection, and the need for external validation. The ads depict three housemates and the alternative practices they employ to foster self-love. "We couldn't replicate what was going on in Love Island, so we had to create something which was much more believable much more real," said Ben Hooper, the creative partner of Wax/On. Presented as a form of temporary intervention, these ads provide fans of 'Love Island' a much-needed break from the unrealistic portrayals found in the show. Image Credit: The Body Shop ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 11% | Activity: 48% | Freshness: 10% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Positive Self-image Encouragement:** Businesses can create similar campaigns that foster self-love by promoting positive messages for consumers. - **Alternative Beauty Practices:** There is an opportunity for businesses in the beauty industry to explore and promote alternative ways of fostering self-love. - **Temporary Intervention Marketing:** Similar to the Body Shop's campaign, businesses can create short-term marketing campaigns that provide a break from the harmful messages portrayed in certain media. ### Sectors Adopting This - **Beauty Industry:** Companies in the beauty industry could promote self-love through alternative beauty practices while also empowering positive self-image campaigns. - **Marketing Industry:** Marketing agencies could develop temporary intervention campaigns like the Body Shop's to provide a relief from harmful messages portrayed in media. - **Entertainment Industry:** The entertainment industry has the opportunity, as seen in Love Island, to accurately depict beauty and love without further perpetuating harmful, unrealistic standards. ## Related on Trend Hunter - [Empowering Beauty Campaigns](https://www.trendhunter.com/trends/you-are-amazing.md) - [Body Positivity Campaigns](https://www.trendhunter.com/trends/nobodylikeyou.md) - [Bold Beauty Campaigns](https://www.trendhunter.com/trends/i-play-beauty-campaign.md) - [Nostalgic Beauty Campaigns](https://www.trendhunter.com/trends/unseenbeauty-initiative.md) - [Empowering Skincare Campaigns](https://www.trendhunter.com/trends/skincare-campaign-1.md) - [Authenticity-Centric Beauty Series](https://www.trendhunter.com/trends/we-belong-to-something-beautiful.md) - [Non-AI Beauty Campaigns](https://www.trendhunter.com/trends/the-code.md) - [Fun-First Self-Care Commercials](https://www.trendhunter.com/trends/uncontain-yourself.md) - [Body-Positive Brand Campaigns](https://www.trendhunter.com/trends/doves-super-bowl-ad.md)