# Celebratory Beauty Campaigns Huda Beauty's Self-Love Campaign Accents Unique Traits with Glitter By Laura McQuarrie | Published 2019-08-19 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/self-love-campaign References: [glamourmagazine](https://www.glamourmagazine.co.uk/article/huda-beauty-glitter-and-love-campaign) & [hudabeauty](https://hudabeauty.com/changing-what-beauty-means-to-the-world/) Inspired by art by Sara Shakeel that shows women's stretch marks covered in glitter, Huda Beauty created a [self-love campaign](https://www.trendhunter.com/trends/becauseofmyage). The uplifting campaign is all about [Changing the Face of Beauty](https://www.trendhunter.com/trends/the-ordinary-x-uncommon) and celebrating certain physical traits that are deemed "imperfections" and less attractive than others. For the campaign, Huda Beauty chose to work with a handful of people who embrace their [unique gifts and radiate beauty](https://www.trendhunter.com/trends/scar-stories1). As Huda Beauty describes, "For the longest time, beauty has been a tool of division, and now we want to make it a tool for unity. We want to make sure everyone knows they’re a part of this movement and we want to be the brand to include absolutely everyone." ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 5% | Activity: 31% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Self-love Beauty Campaigns:** Opportunity for brands to highlight and celebrate unique physical traits as a way to promote self-love and inclusivity in the beauty industry. - **Changing the Face of Beauty:** Potential for brands to challenge conventional beauty standards and promote a more diverse and inclusive definition of beauty through their campaigns. - **Unity in Beauty:** The opportunity for brands to use beauty as a unifying force, promoting inclusivity and making everyone feel welcome to be a part of their brand's community. ### Sectors Adopting This - **Beauty and Cosmetics:** Potential for beauty brands to disrupt the industry by embracing and celebrating diverse physical traits in their campaigns, challenging traditional beauty standards. - **Fashion and Apparel:** Opportunity for fashion brands to align their campaigns with self-love and inclusivity, showcasing diverse models and body types to promote a positive body image. - **Social Media and Influencer Marketing:** The potential for influencers and social media platforms to amplify the message of self-love and inclusivity in beauty campaigns, reaching a wide audience and creating a positive impact. ## Related on Trend Hunter - [Empowering Clean Beauty Campaigns](https://www.trendhunter.com/trends/clean-beauty-campaign1.md) - [Bold Beauty Campaigns](https://www.trendhunter.com/trends/i-play-beauty-campaign.md) - [Authenticity-Centric Beauty Series](https://www.trendhunter.com/trends/we-belong-to-something-beautiful.md) - [Inclusive Makeup Brand Campaigns](https://www.trendhunter.com/trends/it-feels-good-to-be-seen.md) - [Inclusive Beauty Campaigns](https://www.trendhunter.com/trends/judge-beauty.md) - [Nostalgic Beauty Campaigns](https://www.trendhunter.com/trends/unseenbeauty-initiative.md) - [Non-AI Beauty Campaigns](https://www.trendhunter.com/trends/the-code.md) - [Inclusive Beauty Brands Initiatives](https://www.trendhunter.com/trends/pride-and-beauty-for-everyone.md) - [Joy-Inspired Beauty Campaigns](https://www.trendhunter.com/trends/the-joy-project.md)