# Self-Heating Baby Bottles The Award Winning Yoomi Baby Bottle By Marissa Liu | Published 2009-11-26 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/self-heating-baby-bottle References: [gizmowatch](http://www.gizmowatch.com/entry/self-heating-baby-feeding-bottle-a-blessing-for-new-parents/) & [dailymail](http://www.dailymail.co.uk/sciencetech/article-1230382/The-baby-bottle-heats-60-seconds.html) The ingenious Yoomi is a self-heating baby bottle. It heats the milk inside to a temperature equal to [breast milk](https://www.trendhunter.com/trends/flow-nipple-shield) in 60 seconds. All you need to do is press a button and Yoomi’s sealed warmer, placed inside the bottle beneath the teat, turns on. The self-heating baby bottle maintains the same temperature for an hour. John Lewis sells the Yoomi bottle and feeder, plus a [pack of two teats](https://www.trendhunter.com/trends/baby-feeding-essentials) for $44. Yoomi was invented by an industrious husband and wife team lawyer Farah and engineer Jim Saikh and has has won innovation and research awards. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 14% | Activity: 60% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Alpha - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Self-heating Baby Bottles:** An opportunity for companies to develop innovative self-heating technologies for various types of baby products. - **Efficient Milk Temperature Control:** A trend for improved temperature control systems in products beyond baby bottles, such as coffee mugs or insulated food containers. - **Convenient Heating Solutions:** A growing demand for innovative, portable heating solutions in various industries, including outdoor, camping, and automotive sectors. ### Where This Applies - **Baby Products:** An opportunity for companies in the baby product industry to incorporate self-heating technologies into a wide range of products, offering convenience to parents. - **Home Appliances:** An opportunity for home appliance manufacturers to explore and integrate self-heating technologies into their product lines, enhancing the convenience and efficiency of everyday tasks. - **Food and Beverage:** An opportunity for the food and beverage industry to develop self-heating packaging solutions, making hot or warm beverages and meals readily available on-the-go. ## Related on Trend Hunter - [Self-Warming Baby Bottle Systems](https://www.trendhunter.com/trends/ember-baby-bottle.md) - [Smart-Designed Baby Bottle Warmers](https://www.trendhunter.com/trends/smartdesigned-baby-bottle-warmer.md) - [Self-Sterilizing Bottle Warmers](https://www.trendhunter.com/trends/portable-bottle-warmer.md) - [On-the-Go Baby Bottle Warmers](https://www.trendhunter.com/trends/momcozy-baby-bottle-warmer.md) - [Smart Temperature Control Tumblers](https://www.trendhunter.com/trends/allcom-smart-tumbler.md) - [Electric Parent-Friendly Kettles](https://www.trendhunter.com/trends/zwilling.md) - [Anti-Colic Baby Bottles](https://www.trendhunter.com/trends/thyseed.md) - [Self-Heating Drink Flasks](https://www.trendhunter.com/trends/kimos-vacuum-flask.md) - [Sustainable Hot Water Bottles](https://www.trendhunter.com/trends/yutanpo-2.md)