# Self-Destructing DVDs DVD-D Germany Ltd. By Alex Covert | Published 2008-04-23 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/self-destructing-dvds-dvd-d-germany-ltd References: [coolbuzz.org](http://www.coolbuzz.org/entry/ultimate-disposable-dvd-d-self-destructs-after-48-hours/) "Your mission... should you choose to accept it, is to watch this movie. It will self-destruct in 48 hours." The company, DVD-D Germany Ltd., has produced a media that may offer an alternative to movie rental businesses, [Netflix](https://www.trendhunter.com/trends/netflix-sleeping-bag) and [Blockbuster](https://www.trendhunter.com/trends/break-better). Already being sold in France and Italy, the DVD-D offers typical DVD-quality video and audio but, possesses the unique quality of deleting it's contents once the cardboard sleeve is opened. Wasteful but, convenient. Reminds me of when nonreturnable, plastic bottles replaced glass soda bottles. ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 9% | Activity: 34% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### What's Driving This Trend - **Self-destructing Dvds:** Opportunity for a new distribution model in the movie rental industry; also, potential use in data security. - **Sustainability in Media Consumption:** Addressing waste through on-demand media and alternative formats that reduce physical waste. - **Disposable Media Subscriptions:** New market opportunities for media producers and distributors to cater to temporary or low-commitment content needs. ### Who This Affects Most - **Entertainment:** Opportunity for Self-Destructing DVDs to be used by movie rental businesses, art installations, and music producers. - **Technology:** Potential for self-destructing media formats to be used in data security or confidential digital document delivery. - **Retail:** Opportunity for disposable media subscription services and new one-time use products to diversify current product offerings. ## Related on Trend Hunter - [Streaming Service Sleeping Bags](https://www.trendhunter.com/trends/netflix-sleeping-bag.md) - [Reusable Disposable Cameras](https://www.trendhunter.com/trends/flashback.md) - [Eco-Friendly Dissolving Shampoo Bottles](https://www.trendhunter.com/trends/dissolving-bottles.md) - [Water-Soluble Wrapping Paper](https://www.trendhunter.com/trends/birthday-gift-wrap.md) - [Nostalgic Film-Retail Speakeasies](https://www.trendhunter.com/trends/blockbuster.md) - [Biodegradable Cheese Packagings](https://www.trendhunter.com/trends/selfpacking-cheese.md) - [VHS-Inspired Cookie Packaging](https://www.trendhunter.com/trends/oreo-cakesters.md) - [Camera-Equipped Delivery Parcels](https://www.trendhunter.com/trends/living-packets.md) - [Special Edition Film Discpacks](https://www.trendhunter.com/trends/special-edition-film-discpacks.md)