# Self-Deprecating Advertising Barf Bags By Trend Spotter | Published 2006-03-21 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/self-deprecating-advertising-barf-bags References: [boingboing.net](http://www.boingboing.net/2006/03/20/moment_of_fashion_ad.html) Shocking. A Japanese designer is getting a lot of coverage over its latest [advertising campaign](https://www.trendhunter.com/trends/legitimate-you): portraying its [designer bags](https://www.trendhunter.com/trends/march-packable-tote-bag) as barf. You laugh, but they're getting international publicity. **Implications** - Using shockvertising is definitely a show-stopping way for a business' promoted item to get noticed. Shockvertising can be a tricky task because often times it can easily get taken too far and viewers become disgusted, upset and completely put-off by the advertisement. The featured ad is a good example of using shockvertising not only in a way that captures attention, but is also smart and makes sense. The pitch has a creative tagline that fits the advertisement and the product perfectly. ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 89% | Activity: 77% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Publicity Stunts](https://www.trendhunter.com/publicitystunts) ## Key Themes ### What's Driving This Trend - **Shockvertising:** Using shockvertising can be a show-stopping way for businesses to get their promoted items noticed. ### Who This Affects Most - **Advertising:** The advertising industry can explore the use of shockvertising to create impactful campaigns. - **Fashion:** The fashion industry can adopt shockvertising to create attention-grabbing advertisements for their products. - **Design:** The design industry can leverage shockvertising to create unique and unconventional marketing campaigns. ## Related on Trend Hunter - [Provocative Guerrilla Campaigns](https://www.trendhunter.com/trends/mwcurated.md) - [Humorous Mens Fragrance Campaigns](https://www.trendhunter.com/trends/axe-campaign.md) - [Antacid Brand Designer Bags](https://www.trendhunter.com/trends/tums-bag.md) - [Absurdly Tiny Culinary Bags](https://www.trendhunter.com/trends/knorrs-mini-bouillon-bag.md) - [Marketer-Targeted Cereal Ads](https://www.trendhunter.com/trends/out-of-home-campaign.md) - [Quirky Plant-Based Food Ads](https://www.trendhunter.com/trends/gosh-food.md) - [Japanese-Inspired Seltzer Launches](https://www.trendhunter.com/trends/unusual-your-usual-campaign.md) - [Humorous Energy Drink Campaigns](https://www.trendhunter.com/trends/lucky-energy.md) - [High-Concept Brand Campaigns](https://www.trendhunter.com/trends/legitimate-you.md)