# Bitter Orange Skincare A.P.C. Launches a New Six-Piece Skincare Line Called 'SELF-CARE' By Kanesa D | Published 2024-02-01 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/self-care References: [hypebae](https://hypebae.com/2024/1/apc-launches-new-bodycare-line-soap-lotion-lip-balm) & [apc-us](https://www.apc-us.com/)  [A.P.C.](https://www.trendhunter.com/trends/apc-selfcare) has ventured into the skincare industry by introducing its inaugural [body care line](https://www.trendhunter.com/trends/hybrid-body-care-brand), '[SELF-CARE](https://www.trendhunter.com/trends/daily-oral-contraceptive).' The collection, featuring six gender-neutral products, showcases the brand's iconic orange blossom scent, a fragrance embedded in A.P.C.'s offerings since 1997 and a central element in the founder's family recipes. Renowned for its stress-relieving properties, the essence of neroli derived from bitter orange flowers infuses each product, coating it in a delicious scent that benefits the mind and body. To tie everything together, the packaging is both understated and purposeful, designed to complement the 98% natural ingredient formulas in these products. The SELF-CARE line includes a cologne, shower gel, body lotion, hand cream, hand soap, and lip balm, all priced between $20-$85 USD. Image Credit: A.P.C., [hypebae](https://hypebae.com/2024/1/apc-launches-new-bodycare-line-soap-lotion-lip-balm), [apc-us](https://www.apc-us.com/) ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 51% | Activity: 32% | Freshness: 21% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) ## Key Themes ### What's Driving This Trend - **Self-care Skincare:** A.P.C. introduces a new six-piece skincare line called 'SELF-CARE' featuring gender-neutral products with stress-relieving properties and a delicious scent. - **Gender-neutral Products:** A.P.C.'s 'SELF-CARE' body care line showcases gender-neutral products with a natural ingredient formula and purposeful packaging. - **Bitter Orange Infusion:** A.P.C.'s 'SELF-CARE' collection incorporates the essence of neroli derived from bitter orange flowers, offering a stress-relieving scent and mind-body benefits. ### Who This Affects Most - **Skincare Industry:** A.P.C.'s venture into the skincare industry with its 'SELF-CARE' line presents an opportunity for new product offerings in the skincare market. - **Fragrance Industry:** The introduction of A.P.C.'s 'SELF-CARE' line brings a unique fragrance with stress-relieving properties, opening up possibilities for disruptive innovation in the fragrance industry. - **Packaging Industry:** The purposeful and understated packaging of A.P.C.'s 'SELF-CARE' line offers potential for disruptive innovation in the packaging industry, targeting the natural ingredient skincare market. ## Related on Trend Hunter - [Unisex Fashion Brand Cosmetics](https://www.trendhunter.com/trends/apc-selfcare.md) - [Philosophical Beauty Products Expansions](https://www.trendhunter.com/trends/skincare-range-1.md) - [Functional Fragrance Body Washes](https://www.trendhunter.com/trends/signature-scents-signature-actives.md) - [Fragrance-Forward Bodycare](https://www.trendhunter.com/trends/borntostandout-body-care.md) - [Science-Backed Self-Care Collections](https://www.trendhunter.com/trends/olly-mood-skin.md) - [Dual-Purpose Bodycare](https://www.trendhunter.com/trends/birkenstock-care-essentials-body-care.md) - [Sandal Brand Skincare Launches](https://www.trendhunter.com/trends/new-care-essentials.md) - [Sensorial Bodycare Duos](https://www.trendhunter.com/trends/baude.md) - [Spring-Inspired Body Care Collections](https://www.trendhunter.com/trends/body-care-collection.md)