# Celebrity Cookware Lines Selena Gomez and From Our Place Launch a New Collection By Kanesa D | Published 2022-05-17 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/selena-gomez-our-place References: [hypebeast](https://hypebeast.com/2022/5/our-place-selena-gomez-cookware-collection-release) & [fromourplace](https://fromourplace.com/collections/selena) Selena Gomez is lending her aesthetics to the world of cookware with a new collaboration with [Our Place](https://www.trendhunter.com/trends/tableware-ecosystem). The partnership between the celebrity and the leading cookware brand brings a fresh, sleek touch to Our Place’s ‘Everyday Essentials’ line, complete with two new colors inspired by Selena herself. Selena Gomez has previously made a name for herself in the cooking industry by releasing a new HBO series ‘Selena + Chef.' Available now, the Selena x Our Place collection features the ‘Always Pan,’ ‘Perfect Pot,’ ‘Knife Trio,’ ‘Drinking Glasses,’ ‘Main,’ and ‘Side Plates.’ Buyers can choose from two colors: Rosa, a bright berry pink, and Azul, a deep cool blue. Our Place is also donating 10% of proceeds from the collaboration to Selena Gomez’s nonprofit organization, the [Rare](https://www.trendhunter.com/trends/stay-vulnerable-mini-glossy-lip-balm-duo) Impact [Fund](https://www.trendhunter.com/trends/make-a-rare-impact-campaign), which helps provide young people access to mental health services. Image Credit: Our Place ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 66% | Activity: 71% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celeb Products](https://www.trendhunter.com/celebproducts) ## Key Themes ### What's Driving This Trend - **Celebrity Collaborations:** Cookware brands can collaborate with celebrities to create unique and trendy products that appeal to a wider audience. - **Charitable Partnerships:** Cookware brands can partner with charities or non-profit organizations to donate a portion of proceeds from a product line, boosting sales while also giving back to the community. - **Personalized Products:** Cookware brands can create product lines that allow customers to customize their products with different colors, patterns, and designs, providing a more personalized experience. ### Who This Affects Most - **Cookware Industry:** There is potential for the cookware industry to collaborate with celebrities and charities to create unique and personalized products that appeal to a wider audience. - **Non-profit Industry:** Non-profit organizations can partner with cookware brands to create charitable product lines that not only raise awareness but also provide funding to continue supporting their cause. - **Entertainment Industry:** The entertainment industry can expand into the cookware industry by creating their own product lines or partnering with existing brands to release products related to their shows or movies. ## Related on Trend Hunter - [Celebrity-Backed Cookware Lines](https://www.trendhunter.com/trends/cookware-line-risa.md) - [Celebrity-Inspired Cookware Collections](https://www.trendhunter.com/trends/dolly-parton-1.md) - [Nostalgic Fashion Capsules](https://www.trendhunter.com/trends/throwback-collection.md) - [Chic Stackable Tableware Collections](https://www.trendhunter.com/trends/tableware-ecosystem.md) - [Pastel-Tonal Bakeware Capsules](https://www.trendhunter.com/trends/our-place-1.md) - [Lunar New Year-Inspired Cookwear](https://www.trendhunter.com/trends/our-places-new-collection.md) - [Spiced Makeup Collaborations](https://www.trendhunter.com/trends/rare-beauty-4.md) - [Kids Cookware Collections](https://www.trendhunter.com/trends/material.md) - [Purpose-Driven Beauty Collections](https://www.trendhunter.com/trends/stay-vulnerable-mini-glossy-lip-balm-duo.md)