# Eyelash-Previewing Apps Deka Lash's Lash Selector App Visualizes Different Styles & Colors By Laura McQuarrie | Published 2019-06-14 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/selector-app References: [businesswire](https://www.businesswire.com/news/home/20190612005038/en) & [dekalash](https://www.dekalash.com/LashSelector/) Thanks to various [beauty apps](https://www.trendhunter.com/trends/beauty-bestie-20), it's now possible to preview a range of hairstyles, makeup products and jewelry pieces, and Deka Lash is taking this concept one step further with its Lash Selector App. This [interactive application](https://www.trendhunter.com/trends/appy-pie-endpoint) gives clients the power to see what eyelashes of different colors, styles and densities look like when applied, supporting what the brand calls a "look before you lash" experience. The Lash Selector gives users the option to see how different lashes look on various models. As Deka Lash provides semi-permanent [eyelash extensions](https://www.trendhunter.com/trends/v-by-velour), this convenient tool helps to get clients familiar with the exact end results they can expect from its trained and licensed lash artists. As well as being a useful tool for clients themselves, the app also has the potential to be integrated into client consultations. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 46% | Activity: 53% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### Why This Trend Is Growing - **Eyelash Previewing Technology:** Developing AI-driven beauty applications that enable users to preview various styles and colors of lash extensions, improving confidence in purchase decisions. - **Interactive Client-brand Experiences:** Designing interactive applications for brands to engage clients in the decision-making process when choosing services or products. - **Digital In-store Experience:** Creating digital experiences in brick-and-mortar stores using mobile applications to complement the offline shopping experience and provide convenience and personalization. ### Industries Being Reshaped - **Beauty Services:** Enhancing the customer experience by incorporating technology, virtual try-on, and other digital innovations, to improve confidence in choosing services. - **Retail:** Developing in-store digital technology that lets customers preview and try on products, to enhance the convenience and personalization of offline shopping experiences. - **Artificial Intelligence:** Creating custom AI algorithms that provide accurate representations of products or services for clients through mobile applications and other digital platforms. ## Related on Trend Hunter - [Virtual Hairstyle Previews](https://www.trendhunter.com/trends/ai-hairstyleapp.md) - [AI Hair Style Apps](https://www.trendhunter.com/trends/tryhairstyles.md) - [AI-Powered Lash Services](https://www.trendhunter.com/trends/luum-precision-lash.md) - [Virtual Piercing Apps](https://www.trendhunter.com/trends/the-face-piercing-app.md) - [Mixed-Reality Makeup Apps](https://www.trendhunter.com/trends/elf-cosmetics-3.md) - [AI-Based Salon Try-Ons](https://www.trendhunter.com/trends/perfect-corp.md) - [AR-Enabled Try-On Tools](https://www.trendhunter.com/trends/google-6.md) - [AR-Powered Makeup Experiences](https://www.trendhunter.com/trends/beauty-bestie-20.md) - [AI Facial Treatment Visualizers](https://www.trendhunter.com/trends/skincare-pro-aesthetic-simulator.md)