# Inaugural Single Malt Whiskeys Hirsch Selected Whiskeys Unveils the Departure Whiskey By Kalin Ned | Published 2025-03-14 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/selected-whiskeys References: [bevnet](https://www.bevnet.com/pr/2025/03/13/hirsch-selected-whiskeys-introduces-first-american-single-malt-whiskey-the-departure--produced-at-hotaling--co-distillery)  Hirsch Selected Whiskeys, which is under the umbrella of Hotaling & Co., has unveiled its first American [Single](https://www.trendhunter.com/trends/grand-teton-distillery-1) Malt Whiskey — The Departure. Distilled entirely at Hotaling & Co.’s original Potrero Hill facility in San Francisco, this [limited-edition release](https://www.trendhunter.com/trends/the-macallan-folio-8) is crafted from 100% Maris Otter malted barley, aged for over six years in new charred and toasted American oak barrels, and bottled at 49% ABV. Maris Otter malted barley, in particular, is known for its rich, malty character. To maintain the exclusivity of this milestone, Hirsch Selected Whiskeys has produced only 1,350 bottles for circulation. The Departure represents a bold shift for the brand, which is traditionally known for its [bourbons](https://www.trendhunter.com/trends/barrel-strength-bourbon). The release coincides with the recent establishment of official regulations for American Single Malt Whiskey, which is a rapidly growing category in the spirits industry. Image Credit: Hirsch Selected Whiskeys ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 59% | Activity: 50% | Freshness: 37% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **American Single Malt Whiskey Expansion:** The recent establishment of official regulations for American Single Malt Whiskey is paving the way for new entrants and innovative offerings in the spirits market. - **Craft Whiskey Exclusivity:** Limited-edition releases like The Departure are driving interest in premium, small-batch American whiskeys that emphasize quality and uniqueness. - **Ingredient-led Distillation:** The use of Maris Otter malted barley highlights a growing trend towards ingredient-driven whiskey production, focusing on specific grains to differentiate flavor profiles. ### Who This Affects Most - **Craft Distilleries:** Craft distilleries are gaining momentum as they innovate with unique ingredients and small-batch releases to capture niche markets. - **American Whiskey:** The American whiskey industry is experiencing a transformation with the advent of new rules and the expansion of categories like single malt. - **Luxury Spirits:** Limited-edition whiskey releases are capitalizing on the increasing demand for high-end, collectible spirits among luxury consumers. ## Related on Trend Hunter - [American-Honoring Single Malt Whiskies](https://www.trendhunter.com/trends/founders-release.md) - [High-Proof American Single-Malt Whiskeys](https://www.trendhunter.com/trends/highproof-american-singlemalt-whiskey.md) - [Mountain-Aged Malt Whiskeys](https://www.trendhunter.com/trends/grand-teton-distillery-1.md) - [American Single Malt Whiskeys](https://www.trendhunter.com/trends/american-single-malt.md) - [Limited-Edition Single Malts](https://www.trendhunter.com/trends/first-cut-cigar-blend.md) - [American Single Malt Whiskeys](https://www.trendhunter.com/trends/american-single-malt-whiskeys.md) - [Single Malt Whiskeys](https://www.trendhunter.com/trends/yellowstone-single-malt-whiskey.md) - [Northern California Whiskey Collections](https://www.trendhunter.com/trends/wolves-malted-barley-series.md) - [Scotch-Style American Whiskeys](https://www.trendhunter.com/trends/bulleit-american-single-malt.md)