# Hipster Desert Captures Irina Lazareanu & Werner Schreyer for Selected Spring Summer 2012 Lookbook By Katherinev123 | Published 2012-01-12 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/selected-spring-summer-2012-lookbook References: [designscene.net](http://www.designscene.net/2012/01/irina-lazareanu-werner-schreyer.html) & [selected](http://www.selected.com) While a dusty dirt road and a sweltering sun are all models Irina Lazareanu and Werner Schreyer have in this shoot for the Selected Spring Summer 2012 lookbook, the pair still manage to look stylish and cool in their relaxed, urbanite attire. The Selected Spring Summer 2012 lookbook is casual and laid-back, featuring [simple pieces](https://www.trendhunter.com/trends/stein) that would be great for a weekend road trip through the desert. The story between the two in this shoot is unclear (are they just friends?), but the lookbook nonetheless offers a display of [superior styling](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam). Lazareanu sports simple shorts, knit tops, cardigans and some stylish denim pieces including a button front, tabbed sleeve shirt, while Schreyer is the epitome of the [stylish but carefree gentleman](https://www.trendhunter.com/trends/luxury-menswear-campaign), donning sporty nautical stripes, basic trousers and a fashionable but casual grey blazer. ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 83% | Activity: 73% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Relaxed Urbanite Attire:** Designing and marketing apparel targeting urbanites who prefer comfort over abstract chic. - **Weekend Road Trip Style:** Developing clothing lines that cater to comfortable and stylish travel for the urban adventure context. - **Stylish Desert Fashion:** Creating fashion ensembles that provide functionality and style in rough desert conditions. ### Where This Applies - **Fashion Retail:** Revolutionizing fashion retail, integrating technology to provide the users experience of shopping for personalized clothes and styles in-store. - **Active Wear Industry:** Innovating the active-wear industry, producing practical and high-end clothing, accessories and gear for adventurers and travelers. - **E-commerce:** Disrupting e-commerce industry and incorporating artificial intelligence to provide highly customized shopping experience for users. ## Related on Trend Hunter - [Beach-Inspired Spring Fashion Capsules](https://www.trendhunter.com/trends/a-kind-of-guise-3.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Americana-Inspired Spring Fashion](https://www.trendhunter.com/trends/origin-stories-americana.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Dessert-Inspired Spring Collections](https://www.trendhunter.com/trends/woodys-ss24-collection.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md) - [Understated Spring-Centric Fashion](https://www.trendhunter.com/trends/stein.md) - [Minimalist Gallery Runways](https://www.trendhunter.com/trends/saint-laurent-springsummer-2024.md)