# Nonchalant Boudoir Shoots The Selected Fall 2010 Ad Campaign is Too Cool for School By Zoe Badley | Published 2010-08-02 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/selected-fall-2010 References: [fashionising](http://www.fashionising.com/pictures/p--Louise-Pedersen-Selected-Fall-2010-Ad-Campaign-7327-107513.html) & [selected](http://www.selected.com/) Fashion models Louise Pedersen and Tony Ward are featured in the Selected Fall 2010 ad campaign getting extremely cozy with one another. However, even though every other shot involves the two in bed or snuggled up, it’s less sexually-charged than you’d expect. Instead, there’s a “we’re too cool for school” attitude that just oozes off the Selected Fall 2010 ad campaign. From [tattoos](https://www.trendhunter.com/trends/songs-of-siren) to [super-relaxed fashion](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit), there’s nothing more hip than sporting an equally hip person by your side. ## Trend Insights (Trend Hunter) - Score: 6.9/10 - Popularity: 100% | Activity: 99% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Nonchalant Boudoir Aesthetics:** Opportunity for fashion and interior design industries to create products and spaces featuring relaxed, intimate and unconventional aesthetics. - **Relaxed Fashion:** Opportunity for fashion industry to create more laid-back, comfortable and rebellious clothing styles. - **Non-sexual Intimacy:** Opportunity for advertising industry to explore and utilize non-sexual forms of intimacy in campaigns. ### Industries Being Reshaped - **Fashion:** Opportunity for fashion industry to embrace the nonchalant boudoir aesthetic in clothing and accessory designs. - **Interior Design:** Opportunity for interior design industry to incorporate the relaxed, intimate and unconventional boudoir aesthetic in home decor. - **Advertising:** Opportunity for advertising industry to feature non-sexual intimacy in campaigns and challenge traditional concepts of sexuality in advertising. ## Related on Trend Hunter - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Naughty Holiday Campaigns](https://www.trendhunter.com/trends/diesels-xxxmas.md) - [Sartorial Co-Ed Fall Fashion](https://www.trendhunter.com/trends/soulland-2.md) - [Pre-Fall Romantic Luxe Outerwear](https://www.trendhunter.com/trends/london-a-love-affair.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md) - [Refined Vintage Militaristic Fashion](https://www.trendhunter.com/trends/studio-nicholson-fw25.md) - [Offbeat Fashion Campaigns](https://www.trendhunter.com/trends/asos-inspired-by.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md)