# Peanut Butter-Banana Whiskeys Select Club Launches a Peanut Butter and Banana-Flavored Whiskey By Kanesa D | Published 2022-10-28 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/select-club-1 References: [bevnet](https://www.bevnet.com/spirits/2022/select-club-launches-peanut-butter-and-banana-flavored-whisky-cream) & [selectclubwhisky](https://www.selectclubwhisky.com/home)  [Select Club](https://www.trendhunter.com/trends/maplewood-select) has launched a new ‘Peanut Butter and Banana Whiskey & Cream’ that will be distributed through [Mexcor International](https://www.trendhunter.com/trends/select-club), a Houston-based imported wine and spirits store. The new whiskey flavor is matured to perfection in American Oak Bourbon barrels and filtered for a smoother and improved flavor, much like Select Club's previous offerings. For a sweet, buttery flavor that tastes best over ice or combined in a shake, the ‘Peanut Butter and Banana Whisky & Cream’ whiskey offers notes of creamy peanut butter with hints of fresh banana. “The demand for [flavored whiskey](https://www.trendhunter.com/trends/tennessee-blackberry) is continuing to grow,” said Eduardo Morales, CEO, and President of Mexcor International. “We are really proud to import and distribute a brand like Select Club as they embody a level of excellence we align with as a company.” Image Credit: Select Club Whisky ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 22% | Activity: 39% | Freshness: 13% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Flavored Whiskey Trend:** The increasing popularity of flavored whiskies presents an opportunity for innovation, experimentation, and differentiation in the spirits industry. - **Gourmet Whiskey Trend:** The introduction of gourmet flavors like Peanut Butter and Banana Whiskey & Cream opens up new possibilities for creative and upscale drinks offerings. - **Matured Flavor Trend:** Matured to perfection and filtered for a smoother flavor, this trend presents an opportunity for whiskey makers to experiment and innovate with new aging and filtering techniques. ### Who This Affects Most - **Spirits Industry:** The spirits industry can capitalize on the flavored whiskey trend by experimenting with new and unique flavor combinations to attract consumers. - **Hospitality Industry:** The hospitality industry can leverage the gourmet whiskey trend to create innovative and creative cocktail menus that cater to the growing demand for unique and upscale experiences. - **Food Industry:** The food industry can create new opportunities for flavor pairing and menu offerings by incorporating flavored and gourmet whiskies into their recipes and drinks menu. ## Related on Trend Hunter - [Rich Sandwich-Flavored Whiskeys](https://www.trendhunter.com/trends/elvis-whiskey.md) - [Aged Candied Whiskies](https://www.trendhunter.com/trends/select-club.md) - [Creamy Eggnog-Infused Whiskeys](https://www.trendhunter.com/trends/peanut-butter-whiskey-eggnog.md) - [Hard Peanut Butter Eggnogs](https://www.trendhunter.com/trends/screwball-eggnog.md) - [Peanut Butter Whiskey Eggnogs](https://www.trendhunter.com/trends/skrewball-eggnog.md) - [Peanut Butter Whiskey Kits](https://www.trendhunter.com/trends/peanut-butter-whiskey-kits.md) - [Compact Peanut Butter-Flavored Spirits](https://www.trendhunter.com/trends/peanut-butterflavored-spirit.md) - [Canned Peanut-Flavored Whiskey Servings](https://www.trendhunter.com/trends/skrewball-whiskey.md) - [Buttery Pecan-Flavored Bourbons](https://www.trendhunter.com/trends/rebel-bourbon-butter-pecan.md)