# Haute Oral Hygiene Products The Selahatin x Rick Owens Capsule Elevates Oral Care By Michael Hemsworth | Published 2025-12-05 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/selahatin-x-rick-owens References: [hypebeast](https://hypebeast.com/2025/12/rick-owens-selahatin-dental-hygeine-collaboration-toohtpaste-toothbrush-mouthwash-release-info) & [selahatin](https://www.selahatin.com)  The [Selahatin](https://www.trendhunter.com/trends/selahatin) x [Rick Owens](https://www.trendhunter.com/trends/rimowa-x-rick-owens-original-cabin-bronze) capsule collection has been created in collaboration between the oral care brand and the iconic designer to offer consumers a few simple ways to elevate their everyday oral hygiene regime. The capsule collection consists of four products including the Whitening Toothbrush, Mouthwash, a Handmade Horn Toothbrush and Eau d'Extrait [Oral](https://www.trendhunter.com/trends/wash-your-mouth-kit). The products each leverage the high-quality formulations that Selahatin has come to be known for, while also incorporating a number of dark, minimalist design touches as a nod to Owens' designs. The Selahatin x Rick Owens capsule collection can be purchased individually and also includes a travel set to help bring the high-end hygiene products along when traveling. The products can be purchased now from Selahatin. Image Credit: Rick Owens Corps, [hypebeast](https://hypebeast.com/2025/12/rick-owens-selahatin-dental-hygeine-collaboration-toohtpaste-toothbrush-mouthwash-release-info), [selahatin](https://www.selahatin.com) ## Trend Insights (Trend Hunter) - Score: 6.5/10 - Popularity: 72% | Activity: 67% | Freshness: 55% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Premiumization of Oral Care:** Consumers are increasingly drawn to luxury oral care products that integrate high-quality materials and designer aesthetics. - **Designer Collaboration in Hygiene:** Partnerships between well-known designers and hygiene brands are creating standout product lines that merge fashion with everyday essentials. - **Minimalist Design in Personal Care:** There's a growing appeal for personal care products that adopt a sleek, minimalist design, emphasizing both functionality and style. ### Industries Being Reshaped - **Oral Care:** The oral care industry is witnessing a shift towards high-end, fashion-forward products that enhance the daily hygiene routine. - **Luxury Goods:** Luxury brands are expanding into new categories like oral care, offering opportunities for growth beyond traditional fashion or lifestyle products. - **Travel Accessories:** The market for travel-friendly luxury hygiene products is growing, catering to consumers who prioritize style and convenience on-the-go. ## Related on Trend Hunter - [Dill Pickle Toothpastes](https://www.trendhunter.com/trends/boka-x-grillos.md) - [Premium Amenity Kit Collections](https://www.trendhunter.com/trends/saudia-airlines-and-elie-saab.md) - [Self-Care Travel Capsules](https://www.trendhunter.com/trends/rare-beauty-bis.md) - [High-Quality Oral Hygiene Solutions](https://www.trendhunter.com/trends/dentalclean-products.md) - [Wellness Retreat Bathroom Collections](https://www.trendhunter.com/trends/oasis-collection-1.md) - [Precious Dental Polishes](https://www.trendhunter.com/trends/dental-polish.md) - [Co-Branded Wildberry Toothpastes](https://www.trendhunter.com/trends/wildberry-toothpaste.md) - [Luxury Oral Health Sprays](https://www.trendhunter.com/trends/selahatin-escapist.md) - [Whitening Herbaceous Toothpastes](https://www.trendhunter.com/trends/selahatin-sassafras-whitening-toothpaste.md)