# Electrifying Hip-Hop Editorials Sekulovski Captured Retro Urban Looks in the 'Gummy Duo' Shoot By Anne Booth | Published 2013-09-20 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/sekulovski References: [behance.net](http://www.behance.net/gallery/Gummy-Duo-for-SICKY-Magazine/10992877) & [behance.net](http://www.behance.net/ivo_sekulovski) The colorful neon fashion editorial by Sekulovski contrasts black and white photos with bright wind breakers and colored hair extensions. The editorial is called 'Gummy Duo' for 'SICKY Magazine' and creates [urban street styles](https://www.trendhunter.com/trends/day-3-capsule-2) arranged in asymmetrical formations. The photos use colored lighting and brightly colored outfits with many different patterns to add fun, wacky effects. The style is fresh and bold as [green leggings, tie-dye t-shirts and visors](https://www.trendhunter.com/trends/candy-drop) are seen throughout. The settings are also creative as basketball courts are seen where the models strike poses on the court. [Graphic printed tees and dresses](https://www.trendhunter.com/trends/kenny-scharf-and-axel) are also seen contrasting the colored backdrops. There are also interesting accessories such as Band-Aids, covering one of the model's arms. Sekulovski photographs a freaky hip-hop photo shoot with edge and grunge combined to create an appealing, entertaining editorial. ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 95% | Activity: 74% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Neon Fashion:** Opportunity for disruptive innovation in creating sustainable neon fashion using eco-friendly materials and production methods. - **Asymmetrical Arrangements:** Opportunity for disruptive innovation in designing asymmetrical fashion pieces and accessories that challenge traditional aesthetics. - **Bold Street Styles:** Opportunity for disruptive innovation in blending bold street fashion with sustainability, incorporating eco-friendly materials and practices. ### Industries Being Reshaped - **Fashion:** Opportunity for disruptive innovation in the fashion industry by embracing sustainable practices, materials, and bold aesthetics showcased in the editorial. - **Photography:** Opportunity for disruptive innovation in photography by exploring creative lighting techniques and unconventional backdrops to capture unique editorial concepts. - **Entertainment:** Opportunity for disruptive innovation in the entertainment industry by incorporating bold and grunge-inspired fashion styles into music videos, performances, and artistic representations. ## Related on Trend Hunter - [Edgy Backpack-Centric Fashion Shows](https://www.trendhunter.com/trends/at-the-edge-of-time.md) - [Candy-Inspired Tonal Streetwear Launches](https://www.trendhunter.com/trends/candy-drop.md) - [Avant-Garde Street Capsules](https://www.trendhunter.com/trends/day-3-capsule-2.md) - [Street Art-Style Gummy Packaging](https://www.trendhunter.com/trends/jolly-rancher-gummies.md) - [Retro Sports Capsules](https://www.trendhunter.com/trends/marty-supreme.md) - [Neon-Tinged Technical Sneakers](https://www.trendhunter.com/trends/gelsekiran-1.md) - [Collab Rebellious Streetwear](https://www.trendhunter.com/trends/gdc-x-hysteric-glamour.md) - [Playful Cartoon Apparel](https://www.trendhunter.com/trends/kenny-scharf-and-axel.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md)