# Comedian Tech Endorsements Seinfeld for Microsoft (UPDATE) By Going Like Sixty | Published 2008-09-05 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/seinfeld-for-microsoft-first-commercial-released-update References: [venturebeat](http://venturebeat.com/2008/09/04/the-first-microsoft-seinfeld-ad/) Jerry Seinfeld and Bill Gates are working together to promote Microsoft. This 90 second commercial aired on network TV and is the work of French Director Michel Gondry. In the commercial, Seinfeld and Gates are in a shoe store where Gates is buying shoes. Seinfeld offers his advice on how to make the shoes fit. They stand in the store flexing the shoes, then Bill shows his shoe loyalty card and they leave the store together. Seinfeld wishes Gates would make a computer that was “moist and chewy like cake.” Yep. That’s it. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 37% | Activity: 66% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Celebrity Tech Endorsements:** Opportunities for tech companies to partner with celebrities for commercials and advertising. - **Humor in Tech Advertising:** Opportunities to produce comedic ads that appeal to consumers and create buzz. - **Creative Ad Direction:** Opportunities for companies to collaborate with creative directors for unique and engaging advertising content. ### Sectors Adopting This - **Technology:** Tech companies can explore creative advertising strategies to showcase their products and services. - **Entertainment:** Celebrities and entertainers can collaborate with tech companies to create engaging content for advertising campaigns. - **Advertising:** Opportunities for ad agencies to develop innovative and humorous creative concepts for tech companies. ## Related on Trend Hunter - [Tech-Inspired Footwear](https://www.trendhunter.com/trends/microsoft-crocs.md) - [Cheeky Wireless Service Ads](https://www.trendhunter.com/trends/nada-yada-yada.md) - [Software-Inspired Clog Designs](https://www.trendhunter.com/trends/windows-xp-crocs.md) - [Sitcom-Themed Coffee Collections](https://www.trendhunter.com/trends/bean-box-seinfeld-coffee-collection.md) - [Streamlined Software Campaigns](https://www.trendhunter.com/trends/rule-your-business.md) - [Retro Tech Sweaters](https://www.trendhunter.com/trends/microsoft-holiday-sweater.md) - [Celebrity Super Bowl Commercials](https://www.trendhunter.com/trends/skechers-no-t.md) - [Comedian-Backed Razor Campaigns](https://www.trendhunter.com/trends/bic-easyrinse-razor.md) - [TV Personality-Backed Promotions](https://www.trendhunter.com/trends/dominos-6.md)