# Watfch Wheels Display Time Seiko Discus By TechnoGadget | Published 2008-01-02 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/seiko-discus References: [technabob](http://technabob.com/blog/2007/12/30/seiko-discus-watch-let-the-spinning-wheels-spin/) Discus is the latest dazzling creation from [Seiko](https://www.trendhunter.com/trends/seiko-prospex-speedtimer-ssc947) which uses a chain of [rotating aluminum discs](https://www.trendhunter.com/trends/freak-x-crystalium) to present the current time. The Seiko Discus is surprisingly easy to read when compared to other modern watches. The wheels are partly covered by a glass look with a plain glass window stressing the current time. The Discus is available in two versions, one with a stainless body and white face, and another with a black metal body and a smoked glass face. This watch is priced at $890 on [Ebay](https://www.trendhunter.com/trends/the-chemistry-brand). ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 64% | Activity: 70% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Watches](https://www.trendhunter.com/watches) ## Key Themes ### What Makes This Trend Stand Out - **Rotating Disc Display:** Disruptive innovation opportunity for watch manufacturers to create unique designs using rotating disc displays. - **Simplistic Watch Design:** Disruptive innovation opportunity for watch manufacturers to create sleek and minimalistic designs that are easy to read. - **Non-traditional Time Displays:** Disruptive innovation opportunity for watch manufacturers to create watches that display time in new and interesting ways, such as using rotating discs. ### Sectors Adopting This - **Watch Manufacturing:** With the rise of smartwatches, watch manufacturers have an opportunity to create unique and innovative designs that stand out from the crowd. - **Fashion and Accessories:** The Seiko Discus showcases how watches can be practical while also serving as a fashion accessory, signaling a competitive innovation opportunity for designers and accessories manufacturers. - **Luxury Goods:** By creating non-traditional time displays, such as the Seiko Discus, luxury watch manufacturers can offer unique and exclusive designs for high-end clientele. ## Related on Trend Hunter - [Chromatic Astronaut-Inspired Timepieces](https://www.trendhunter.com/trends/seiko-prospex-speedtimer-ssc947.md) - [70s-Style Motorsports Timepieces](https://www.trendhunter.com/trends/seiko-prospex-speedtimers.md) - [Purplish Tokyo Timepieces](https://www.trendhunter.com/trends/seiko-prospex-speedtimer.md) - [Classic Car-Inspired Timepieces](https://www.trendhunter.com/trends/speedometer.md) - [Orbiting Time Display Watches](https://www.trendhunter.com/trends/pioneer-flying-hours.md) - [Open-Concept Retro-Style Timepieces](https://www.trendhunter.com/trends/amida-digitrend-open-sapphire.md) - [Kinetic Art Wristwatches](https://www.trendhunter.com/trends/type-8-daniel-engelberg.md) - [Sleek Magnetic Timepieces](https://www.trendhunter.com/trends/triarch.md) - [Racing Partnership Watches](https://www.trendhunter.com/trends/seiko-prospex-speedtimer-x-datsun-240z-collection.md)