# Collaborative Cola Timepieces Seiko and Pepsi Partnered for Blue and Red-Hued Watches By Michael Hemsworth | Published 2025-08-07 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/seiko-and-pepsi References: [hiconsumption](https://hiconsumption.com/watches/seiko-5-sports-x-pepsi-watches/) & [seikowatches](https://www.seikowatches.com/au-en/products/5sports/pepsi)  [Seiko](https://www.trendhunter.com/trends/seiko-prospex-speedtimer-ssc947) and [Pepsi](https://www.trendhunter.com/trends/seiko-x-pepsi) have joined forces on a series of timepieces that put both brands' signature aesthetics and technologies in the spotlight. The timepieces are each characterized first and foremost by their red and blue color accents, which pay homage to Pepsi's iconic logo. This will call to mind the [Rolex](https://www.trendhunter.com/trends/slawn) GMT-Master II watch, which is colloquially known as the Pepsi Rolex for its red and blue dial with the main difference being that the Seiko watches seen here are officially licensed. Watch enthusiasts alike are expected to embrace the Seiko and Pepsi partnership as a decidedly affordable way to bring the signature aesthetic to their wrist. The watches include the Seiko SRPL99 diver and the SSK047 GMT, which are each limited to just 7,000 examples each. Image Credit: Seiko ## Trend Insights (Trend Hunter) - Score: 7.7/10 - Popularity: 91% | Activity: 92% | Freshness: 47% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Watches](https://www.trendhunter.com/watches) ## Key Themes ### What's Driving This Trend - **Co-branded Merchandise:** The Seiko and Pepsi collaboration embodies a trend where distinct brands come together to create unique products that attract attention from diverse consumer bases. - **Limited Edition Releases:** The strategy of launching watches in limited quantities of 7,000 units capitalizes on the exclusivity appeal, encouraging swift consumer action. - **Color-driven Design:** The bold use of signature red and blue color accents showcases a design trend that leverages brand identity for instant visual impact. ### Who This Affects Most - **Fashion and Accessories:** Collaborations such as that between Seiko and Pepsi demonstrate the potential for innovation in creating distinctive, branded products that serve both function and style. - **Beverage Branding:** The partnership with Seiko reveals how beverage companies can extend their branding strategies into consumer goods, thereby enhancing brand visibility and desirability. - **Luxury Watches:** This partnership highlights opportunities in the luxury watch industry to provide accessible prestige through collaborations with well-known consumer brands. ## Related on Trend Hunter - [Soda Collaborative Watches](https://www.trendhunter.com/trends/seiko-x-pepsi.md) - [Chromatic Astronaut-Inspired Timepieces](https://www.trendhunter.com/trends/seiko-prospex-speedtimer-ssc947.md) - [Anniversary Collaboration Watches](https://www.trendhunter.com/trends/seiko-x-sega.md) - [Racing Partnership Watches](https://www.trendhunter.com/trends/seiko-prospex-speedtimer-x-datsun-240z-collection.md) - [Brand Anniversary Timepiece Models](https://www.trendhunter.com/trends/seiko-prospex-100th-anniversary.md) - [Elevated Diver Timepieces](https://www.trendhunter.com/trends/prospex-and-presage.md) - [Metronome Collab Timepieces](https://www.trendhunter.com/trends/fragment-x-seiko.md) - [Classic Car-Inspired Timepieces](https://www.trendhunter.com/trends/speedometer.md) - [Chic Celestial Ombre Timepieces](https://www.trendhunter.com/trends/seiko-prospex-lx-gmt-us-special-edition.md)