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# Collaboration Automotive Watches
The Seiko 5 Sports x Honda Super Cub is Limited to 7,500 Pieces

By Michael Hemsworth | Published 2023-09-04 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/seiko-5-sports-x-honda-super-cub
References: [hypebeast](https://hypebeast.com/2023/9/seiko-5-sports-honda-super-cub-c100-collaboration-limited-edition-release-info) & [seikoboutique](https://www.seikoboutique.co.uk/product/seiko-5-sports-honda-super-cub-limited-edition-srpk37k1/)

The [Seiko 5 Sports](https://www.trendhunter.com/trends/sbsa317) x Honda Super Cub is the [third collaboration timepiece](https://www.trendhunter.com/trends/ruf-capsule-collection) from the brands that serves as a celebratory accessory perfect for avid automotive enthusiasts alike to pick up. The timepiece marks the 55th anniversary of the Seiko 5 Sports model, the 75th anniversary of Honda and the 65th anniversary of the Honda Super Cub. The result is a timepiece inspired by the Super Cub C100 with a 42.5mm stainless steel case with a dial contrasted with gray, dark blue and white colors as well as indication points that call to mind headlights and turn signals.

The Seiko 5 Sports x Honda Super Cub timepiece is powered by the [4R36](https://www.trendhunter.com/trends/5-sports-bamford) automatic and manual-winding caliber, which has a 41-hour power reserve. Limited to just 7,500 examples, the timepiece is priced at £350.

Image Credit: Seiko/Honda, [hypebeast](https://hypebeast.com/2023/9/seiko-5-sports-honda-super-cub-c100-collaboration-limited-edition-release-info), [seikoboutique](https://www.seikoboutique.co.uk/product/seiko-5-sports-honda-super-cub-limited-edition-srpk37k1/)

## Trend Insights (Trend Hunter)

- Score: 7.1/10
- Popularity: 98% | Activity: 98% | Freshness: 17%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Watches](https://www.trendhunter.com/watches)

## Key Themes

### What's Driving This Trend

- **Collaboration Automotive Watches:** The collaboration between Seiko and Honda creates a limited edition timepiece that celebrates automotive enthusiasts with a design inspired by the Honda Super Cub.
- **55th Anniversary Seiko 5 Sports Model:** The Seiko 5 Sports x Honda Super Cub marks the 55th anniversary of the Seiko 5 Sports model, offering a special edition timepiece for collectors.
- **Limited Edition & Exclusivity:** Limited to 7,500 pieces, the Seiko 5 Sports x Honda Super Cub timepiece offers exclusivity for those seeking a unique and collectible accessory.

### Who This Affects Most

- **Automotive:** The collaboration between Seiko and Honda showcases the potential for automotive brands to expand into the watch industry through limited edition collaborations.
- **Watchmaking:** The limited edition collaboration timepiece presents an opportunity for watchmaking companies to tap into the automotive market and cater to the growing demand for collector's items.
- **Fashion:** The Seiko 5 Sports x Honda Super Cub collaboration timepiece demonstrates the cross-pollination of the automotive and fashion industry, providing fashion brands with a chance to explore co-branded accessories.

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