# Candy-Striped Fashion Floors The Women's Floor at Tokyo's Seibu Has Been Overhauled by Nendo By Rebecca Byers | Published 2016-02-01 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/seibu References: [retaildesignblog.net](http://retaildesignblog.net/2016/02/01/seibu-womens-fashion-floor-by-nendo-tokyo-japan/) Boasting elegant Missoni-like zig zag patterns, the recently overhauled women's fashion floor at Tokyo department store Seibu is now a vibrant [museum-like experience](https://www.trendhunter.com/trends/museuminspired-highfashion) that is worth a visit on its own. Designed by iconic Japanese design studio [Nendo](https://www.trendhunter.com/trends/christmas-tree-display), who have previously worked on renovations at the store, the space is futuristic and timeless all at once thanks to the gilded color palette and illuminating lighting. The women's fashion floor at Seibu Shibuya connects to the third floor of the department store, which is located within an annex building that Nendo designed in 2013. The new women's fashion floor at Seibu Shibuya is a hip space clearly designed to entice modern, youthful consumers looking for an aspirational shopping experience. ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 22% | Activity: 13% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### What's Driving This Trend - **Museum-like Retail Spaces:** Opportunity for retailers to reimagine their physical spaces as immersive museum-like experiences. - **Zig Zag Patterns in Fashion Design:** Fashion designers can incorporate Missoni-like zig zag patterns into their designs to stay on trend. - **Futuristic and Timeless Design:** Designers can create products that are both futuristic and timeless, drawing inspiration from the gilded color palette and illuminating lighting used in the Seibu Shibuya women's fashion floor redesign. ### Who This Affects Most - **Retail:** Retailers can benefit from incorporating museum-like experiences into their physical spaces to attract modern, youthful consumers. - **Fashion:** Fashion designers can draw inspiration from Missoni-like zig zag patterns seen in the Seibu Shibuya women's fashion floor redesign to create trendy designs. - **Design:** Opportunities for designers to create products that are both futuristic and timeless, incorporating the gilded color palette and illuminating lighting used in the Seibu Shibuya women's fashion floor redesign. ## Related on Trend Hunter - [Mumbai Futuristic Fashion Boutiques](https://www.trendhunter.com/trends/nezo.md) - [Boutique Grocery Makeovers](https://www.trendhunter.com/trends/womens-clothing-boutique.md) - [Gallery-Like Retail Floors](https://www.trendhunter.com/trends/globus-basel.md) - [Japan-Expansive Physical Fashion Stores](https://www.trendhunter.com/trends/studio-nicholson-4.md) - [Newly Renovated Fashion Stores](https://www.trendhunter.com/trends/renovated-fashion-store.md) - [Traditional Store Interior Designs](https://www.trendhunter.com/trends/ms-min.md) - [Lightness-Themed Womenswear Boutiques](https://www.trendhunter.com/trends/one-by-one-1.md) - [texturally artistic fashion stores](https://www.trendhunter.com/trends/acne-studios-flagship-stores.md) - [Soft Modernist-Inspired Retail Interiors](https://www.trendhunter.com/trends/miami-design-district.md)