# Hedgehog Cartoon Art Collections Washington Green and Sega are Releasing a Sonic-Themed Collection By Joey Haar | Published 2016-10-11 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/sega References: [digitaltrends](http://www.digitaltrends.com/gaming/sonic-the-hedgehog-fine-art/?utm_source=feedly&utm_medium=webfeeds) & [gamasutra](http://www.gamasutra.com/view/pressreleases/283069/Sonic_The_Hedgehogtrade_Inspired_Art_CollectionAnnounced.php) Sonic the Hedgehog is the most beloved figure in [Sega's](https://www.trendhunter.com/trends/higround-x-sega) stable, and the company is partnering with [Washington Green](https://www.trendhunter.com/trends/dermacarewellness-aesthetics), a UK-based fine art publisher, to honor the character's 25th anniversary in an interesting way. Rather than releasing a new game or offering an update on one of the classic Sonic the Hedgehog titles, Sega is inviting critically acclaimed artists to create a collection of artworks based on the bright blue dynamo. The works in the Sonic 25th anniversary collection will be created in a variety of media, including sculpture, painting, and mixed media like video projections and cartoons. At the cessation of the exhibition of these works, the art will be auctioned off by Washington Green. The limited edition pieces will all by signed by their creators, making them unique pieces of [video game memorabilia](https://www.trendhunter.com/trends/timberland-x-sega). ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 64% | Activity: 25% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Publicity Stunts](https://www.trendhunter.com/publicitystunts) ## Key Themes ### Key Themes Behind This Trend - **Artistic Collaborations in the Gaming Industry:** As seen with the collaboration between Sega and Washington Green, gaming companies may collaborate with fine art publishers to create unique collections for their fan bases. - **Diversifying Video Game Merchandise Collections:** Expanding the traditionally limited scope of video game merchandise to include limited edition, high-quality fine art pieces as collectibles can generate interest and foster emotional connections among consumers. - **Mixed Media Art in Video Game Culture:** Integrating video projections and cartoons into fine art collections inspired by video game culture can attract different demographics and further develop the fusion between digital and traditional art. ### Where This Applies - **Fine Art Publishing:** The lucrative collaboration between Sega and Washington Green demonstrates the potential for fine art publishers to expand their clientele to include video game enthusiasts. - **Gaming Industry:** The introduction of Sonic-themed fine art collections highlights an opportunity for gaming companies to expand their merchandise collections beyond typical offerings, potentially increasing revenue streams. - **Collectible Merchandise Industry:** The introduction of unique and limited edition video game-themed art collections can generate interest and appeal to collectors and fans interested in expanding their merchandise collections. ## Related on Trend Hunter - [Retro Cartoon Tech Accessories](https://www.trendhunter.com/trends/higround-x-sega.md) - [Cartoon Hedgehog Airplane Designs](https://www.trendhunter.com/trends/airasia.md) - [Chibi Cartoon-Inspired Cafes](https://www.trendhunter.com/trends/sega-2.md) - [Nostalgic Video Games](https://www.trendhunter.com/trends/sonic-origins.md) - [Speedy Video Game-Inspired Sneakers](https://www.trendhunter.com/trends/sonic-the-hedgehog-x-reebok.md) - [Cartoon-Themed Pop-Up Eateries](https://www.trendhunter.com/trends/sonic-the-hedgehog-speed.md) - [Cartoon-Branded Gaming Consoles](https://www.trendhunter.com/trends/sonic-the-hedgehog-xbox.md) - [Game Icon Capsules](https://www.trendhunter.com/trends/timberland-x-sonic.md) - [Gamer Building Block Sets](https://www.trendhunter.com/trends/lego-sonic-the-hedgehog-green-hill-zone-set.md)