# Gory Game Launches "Madworld" Promo Features Severed Arms Holding the Game By Daniel Glover | Published 2009-03-19 | Naughty Source: Trend Hunter, https://www.trendhunter.com/trends/seevred-arm-vertising-alternative-computer-game-launch References: [mischiefpr](http://www.mischiefpr.com/news/2009/03/19/a-computer-game-to-give-your-right-arm-for/) & [sega](http://www.sega.com/madworld/) This is a pretty hardcore launch campaign for "Madworld," a video game that the UK press has called the most violent ever. Severed arms holding the game have been placed around London to coincide with the launch date. "Madworld" has already stirred up a fit of controversy, according to Mischief PR, as it's being exclusively released by SEGA on the “family-friendly” Nintendo Wii. **Implications** - Campaigns have to become more attention-grabbing to break through the clutter audiences are exposed to. By using out of home methods and guerilla tactics, agencies are able to come up with creative ways to garner free exposure for the product that they are advertising for. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 55% | Activity: 34% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Naughty](https://www.trendhunter.com/naughty) ## Key Themes ### What's Driving This Trend - **Gory Marketing Campaigns:** Exploring shocking and attention-grabbing methods to promote products and break through audience clutter. - **Controversial Video Games:** Pushing boundaries with violent content and challenging societal norms. - **Creative Guerrilla Advertising:** Utilizing unconventional and disruptive tactics to generate free exposure for advertising campaigns. ### Who This Affects Most - **Video Game:** Opportunities to develop and market controversial games that target a niche market of gamers seeking extreme experiences. - **Advertising:** Innovation in out-of-home advertising strategies and guerilla marketing techniques to capture audience attention in a saturated media landscape. - **Entertainment:** Creating content that pushes boundaries and challenges societal norms, catering to an audience seeking unconventional and provocative experiences. ## Related on Trend Hunter - [Cinematic Video Game Spots](https://www.trendhunter.com/trends/droga5s-wake-up.md) - [Helicopter-Towed Digital Screens](https://www.trendhunter.com/trends/ninja-gaiden-4.md) - [Provocative Guerrilla Campaigns](https://www.trendhunter.com/trends/mwcurated.md) - [Work-Ditching Video Game Campaigns](https://www.trendhunter.com/trends/ghost-your-boss.md) - [Gamified Scent Marketing Experiences](https://www.trendhunter.com/trends/grab-the-sweet.md) - [Connected Gamer Campaigns](https://www.trendhunter.com/trends/just-another-night-out.md) - [Video Game Refreshment Campaigns](https://www.trendhunter.com/trends/suntory-x-super-mario.md) - [Branded Button-Masher Games](https://www.trendhunter.com/trends/ice-cold-justice.md) - [Ball Game-Promoting Urban Initiatives](https://www.trendhunter.com/trends/more-ball-games.md)