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# Revitalized 90s Trail Runners
adidas is Bringing Back Its 1995 'SeeULater' Silhouette

By Riley von Niessen | Published 2020-09-03 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/seeulater
References: [hypebeast](https://hypebeast.com/2020/9/adidas-seeulater-og-fw9174-fall-winter-2020-release) & [atmos-tokyo](https://www.atmos-tokyo.com/items/fw9174)

For the first time since 2016, [adidas](https://www.trendhunter.com/trends/sl-72-og-shoes) is revisiting its 'SeeULater' trail runner silhouette for an international launch, which first made its debut back in 1995.

The retro sneakers are given a vivid refresh, with hues of black and gray contrasted with burgundy, turquoise, and mustard yellow. The silhouette features a convenient slip-on design with an elastic ankle cuff, along with a lacing system that allows the wearer to tighten it to the desired fit. They're finished off with a black rubber role, which provides plenty of traction in any environment—making them perfect for both trail running and hiking.

The new SeeULater model is currently available online from the [Atmos](https://www.trendhunter.com/trends/umbro-4) web store, which ships internationally.

Image Credit: Atmos

## Trend Insights (Trend Hunter)

- Score: 3.7/10
- Popularity: 64% | Activity: 38% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, South America, Europe, Asia, Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes)

## Key Themes

### Why This Trend Is Growing

- **Revitalized 90s Trail Runners:** Opportunity for brands to bring back popular retro sneaker silhouettes and capitalize on nostalgia.
- **Vivid Refreshed Sneaker Colorways:** Opportunity to create eye-catching and bold color combinations to attract consumers.
- **Convenient Slip-on Sneaker Designs:** Opportunity to innovate and improve slip-on designs for comfort and ease of use.

### Industries Being Reshaped

- **Footwear:** Reintroducing and updating retro sneaker styles provides a chance for footwear brands to tap into nostalgia and capture consumer interest.
- **Fashion:** Adding unique and vibrant colorways to sneakers creates opportunities for fashion brands to offer trendy and bold footwear options.
- **Outdoor Sports and Activities:** Developing hiking and trail running footwear with enhanced features and style can attract outdoor enthusiasts looking for functional and fashionable options.

## Related on Trend Hunter

- [Iconic Shoe Colorways](https://www.trendhunter.com/trends/sl-72-og-shoes.md)
- [Sleek Laceless Runners](https://www.trendhunter.com/trends/megaride-s2.md)
- [Slender Retro Sneakers](https://www.trendhunter.com/trends/sl-72-shoes.md)
- [Revived Dynamic Running Sneakers](https://www.trendhunter.com/trends/adistar-cushion-3.md)
- [Juxtaposing Dynamic Running Shoes](https://www.trendhunter.com/trends/adistar-cushion.md)
- [Revived Color-Accented Shoes](https://www.trendhunter.com/trends/adizero-evo-sl-2.md)
- [Retro-Futuristic Chunky Sneakers](https://www.trendhunter.com/trends/wonder-runner.md)
- [Iridescent Trail Running Sneakers](https://www.trendhunter.com/trends/the-xt4-og.md)
- [Revived Y2K Runners](https://www.trendhunter.com/trends/talon-og.md)
