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# Fashionable Snacky See-Through Bags
After Ice Cream & Daily Food Feed Release a Punny Off-Diet Bag

By Kalin Ned | Published 2018-09-07 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/seethrough-bag
References: [designtaxi](https://designtaxi.com/news/401397/Off-Diet-Collection-Lets-You-Take-Your-Love-For-Chicken-Nuggets-To-The-Street/) & [aftersicecream](https://www.aftersicecream.com/swag)

Handcrafted ice cream parlor 'After Ice Cream' collaborates with popular food-inspired [Instagram](https://www.trendhunter.com/trends/cereal-inspired-accessories) account Daily Food Feed for a see-through bag that is absolutely shameless. The transparent piece boldly references contemporary streetwear with nods to the OFF-WHITE label. Besides the snack pack, After Ice Cream and the Daily Food Feed also produce clothing pieces — from hoodies to tees, that are another hint at Virgil Abloh's legacy.

The OFF-DIET see-through bag is photographed as a vessel for indulging in [chicken nuggets and fries](https://www.trendhunter.com/trends/mcdonalds-x-graniph-1). The fashion-forward aesthetic and evident humorous intent behind the amateur pieces is sure to delight consumers, especially the Millenial and Gen Z crowd who have proven to feel particularly strong about the OFF-WHITE brand.

Photo Credits: [@aftericecream](https://www.instagram.com/aftersicecream/?utm_source=ig_embed), [@dailyfoodfeed](https://www.instagram.com/dailyfoodfeed/)

## Trend Insights (Trend Hunter)

- Score: 6.8/10
- Popularity: 98% | Activity: 99% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding)

## Key Themes

### Key Themes Behind This Trend

- **Transparent Snack Bags:** There is an opportunity for brands to create transparent snack bags with fashionable designs to appeal to the Gen Z and Millenial crowd.
- **Food-inspired Clothing:** Clothing pieces inspired by popular food items could be a disruptive innovation opportunity for fashion brands.
- **Humorous Fashion:** The success of the OFF-DIET bag highlights the potential for humorous and playful fashion designs.

### Where This Applies

- **Fashion:** Fashion industry has an opportunity to create snack bags and clothing inspired by popular food items with fashionable design elements.
- **Food:** Food companies can partner with fashion brands to create innovative packaging designs for their snack products.
- **Social Media:** Social media influencers and platforms could collaborate with fashion and food brands to create trendy and fashionable products that resonate with younger generations.

## Related on Trend Hunter

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