# Beauty-Inspired Confectionery Partnerships See's Candies and Kylie Cosmetics Join Forces By Kalin Ned | Published 2025-02-07 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/sees-candies1 References: [prnewswire](https://www.prnewswire.com/news-releases/sees-candies-and-kylie-cosmetics-collaborate-to-celebrate-the-launch-of-kylie-skins-new-toasted-marshmallow-lip-butter-302370719.html)  [See's Candies](https://www.trendhunter.com/trends/mcconnells-x-sees) and [Kylie Cosmetics](https://www.trendhunter.com/trends/core-lip-collection) have partnered to introduce a limited-edition collaboration that merges confectionery with beauty. This partnership marks the launch of Kylie Skin’s Toasted Marshmallow Lip Butter, which is paired with a special edition of [See’s Candies'](https://www.trendhunter.com/trends/susiecakes-x-sees-candies) Scotchmallow — a classic treat now featuring a toasted honey marshmallow center encased in milk chocolate and caramel. Available from February 8, the limited-edition Toasted Marshmallow Scotchmallow set is packaged in a pink, lip-shaped box and will be sold in select See’s locations across California, Arizona, and the Pacific Northwest, as well as online. Each box includes a promotional coupon for Kylie Skin’s lip butter. The collaboration debuts with an in-store launch event at See’s Candies in Calabasas, where the first 300 attendees will receive complimentary lip butter, candy samples, and exclusive giveaways. Image Credit: See's Candies and Kylie Cosmetics ## Trend Insights (Trend Hunter) - Score: 7.4/10 - Popularity: 92% | Activity: 97% | Freshness: 34% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Collaborative Branding:** Brands from distinct industries are merging their identities, leading to unique collaborative products that draw in diverse consumer bases. - **Limited-edition Releases:** Exclusivity in product offerings through limited-edition releases creates a sense of urgency and heightened consumer interest. - **Multi-sensory Experience:** Combining sensory aspects from different product types fosters a rich consumer experience that engages multiple senses. ### Sectors Adopting This - **Confectionery:** The confectionery industry sees innovative partnerships enhancing traditional products by integrating elements from non-food sectors. - **Beauty and Personal Care:** The beauty industry incorporates new mediums for product promotion and distribution through collaborations with food brands. - **Retail and E-commerce:** Retail strategies are evolving to emphasize cross-industry partnerships and online sales, broadening market reach and consumer engagement. ## Related on Trend Hunter - [Candy-Studded Ice Creams](https://www.trendhunter.com/trends/mcconnells-x-sees.md) - [Marshmallow-Inspired Beauty Collabs](https://www.trendhunter.com/trends/jetpuffed-taste-beauty.md) - [Bite-Sized Dark Caramel Candies](https://www.trendhunter.com/trends/scotchmallow-littles.md) - [Collaborative Collection Expansions](https://www.trendhunter.com/trends/hard-candy-and-girl-scouts.md) - [Chocolatier-Approved Ice Creams](https://www.trendhunter.com/trends/mcconnells-fine-ice-creams-sees-candies.md) - [Patisserie-Inspired Beauty Pop-Ups](https://www.trendhunter.com/trends/este-lauder-x-ladure.md) - [Celebratory Co-Branded Lip Balms](https://www.trendhunter.com/trends/funfetti-x-curology.md) - [Celebratory Candy-Topped Cakes](https://www.trendhunter.com/trends/susiecakes-x-sees-candies.md) - [Cookie-Inspired Cosmetics](https://www.trendhunter.com/trends/hard-candy-x-girl-scouts.md)