# Plaid for Social Good Seer Clothing Gives Multi-Purpose New Meaning, Supports Causes By Bianca | Published 2012-01-27 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/seer-clothing References: [seeroutfitters](http://www.seeroutfitters.com/) We frequently feature social businesses that sell products in order to support a cause, but occasionally we come across organizations like Seer Outfitters that aim to help a wide range of causes. "Your t-shirt may feed the hungry or build a handicap ramp," their site says. "Your hoodie could fund an after school program. Whatever it is, our goal is to make sure every child and adult know that they matter." Seer Outfitters also sells plaid shirts, cardigans and hats, and gives 100% of profits to charity. The "profit for nonprofit" company was launched in 2008 by [Chicago Bulls](https://www.trendhunter.com/trends/chicago-department-of-aviation) basketball player Kyle Korver and his brother Klayton, who still run the business together. "Over the last 5 years, we have worked hard to create a profitable clothing company that funds the eclectic nonprofits that operate through and with the help of the Kyle Korver Foundation," the website explains. **Contact Information** Seer Outfitters [website](http://www.seeroutfitters.com/) Kyle Korver Foundation [website](http://www.kylekorverfoundation.com/) Kyle Korver on [Twitter](https://twitter.com/#!/KyleKorver) Seer Outfitters on [Facebook](http://www.facebook.com/pages/Seer-Clothing-Kyle-Korver-Foundation/307498492391) ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 47% | Activity: 12% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Social Business](https://www.trendhunter.com/socialbusiness) ## Key Themes ### Why This Trend Is Growing - **Social Business:** Disruptive innovation opportunity: Explore ways to create profitable businesses that support multiple causes and social good. - **Profit for Nonprofit:** Disruptive innovation opportunity: Develop a business model where 100% of profits go directly to charity or nonprofit organizations. - **Ethical Fashion:** Disruptive innovation opportunity: Tap into the growing market of consumers who are seeking fashion items that have a positive social or environmental impact. ### Industries Being Reshaped - **Clothing and Apparel:** Disruptive innovation opportunity: Innovate the clothing industry by creating sustainable and socially responsible brands that contribute to charitable causes. - **Nonprofit Organizations:** Disruptive innovation opportunity: Explore new ways for nonprofit organizations to generate funding by partnering with profit-for-nonprofit companies. - **Cause Marketing:** Disruptive innovation opportunity: Integrate cause-related marketing into various industries to attract conscious consumers and make a positive impact. ## Related on Trend Hunter - [Wildfire Relief Apparel Lines](https://www.trendhunter.com/trends/clare-v.md) - [Social Good Peruvian Menswear](https://www.trendhunter.com/trends/pieta.md) - [Branded Warm Clothing Donations](https://www.trendhunter.com/trends/heart-of-lifewear.md) - [Charitable Shopping Assistants](https://www.trendhunter.com/trends/give-freely.md) - [Brand-Led Disaster Relief Efforts](https://www.trendhunter.com/trends/disaster-relief-efforts.md) - [Farmer-Supporting Merch Ranges](https://www.trendhunter.com/trends/sweetgreen-merch.md) - [Conscious Consumerism Apparel](https://www.trendhunter.com/trends/or-collective-and-h-project.md) - [Sustainable Indian Streetwear Lines](https://www.trendhunter.com/trends/cloveify.md) - [Social Good eCommerce Directories](https://www.trendhunter.com/trends/socially-minded-companies.md)