# Nourishing Mature Skincare SeeMe Beauty's Products are Specifically Formulated for Mature Skin By Laura McQuarrie | Published 2020-10-17 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/seeme-beauty-mature-skincare References: [instyle](https://www.instyle.com/beauty/see-me-beauty-skincare-for-mature-skin) & [seemebeauty](https://seemebeauty.com/) SeeMe Beauty is a new skincare line from [Procter and Gamble](https://www.trendhunter.com/trends/ayurvedic-skincare-brand) and it's entirely devoted to helping [women over the age of 50](https://www.trendhunter.com/trends/midi-health) nourish, support and embrace their skin. As SeeMe co-founder Christi Putman revealed to InStyle, "Women often tell us that their normal skincare products suddenly stop working like they used to as they approach perimenopause." The products are specifically formulated for mature skin and in place of popular ingredients like retinol, the brand favors the use of artichoke leaf extract, which has powerful anti-inflammatory properties and doesn't cause side effects like redness or irritation. Some of the other key ingredients featured in the [mature skincare products](https://www.trendhunter.com/trends/mature-skinfriendly) are avocado oil, dill extract, turmeric, and niacinamide. Image Credit: SeeMe Beauty ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 17% | Activity: 24% | Freshness: 9% - Audience gender: 10% men, 90% women - Primary generations: Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Mature Skincare Revolution:** Developing skincare products catering to mature women using new ingredients and approaches - **Anti-inflammatories Ingredients Trend:** Using ingredients with powerful anti-inflammatory properties in skincare products - **Alternative to Retinol Trend:** Exploring alternative ingredients to retinol in skincare products ### Who This Affects Most - **Skincare Industry:** Developing new skincare products and ingredients catering to mature women - **Beauty Industry:** Creating beauty products with anti-inflammatory ingredients - **Wellness Industry:** Developing wellness products for mature women with skin nourishing benefits ## Related on Trend Hunter - [Sensitive Aging-Specific Skincare](https://www.trendhunter.com/trends/cetaphil.md) - [Aspirational Mature Beauty Brands](https://www.trendhunter.com/trends/sarah-creal.md) - [Adult Anti-Aging Skincare Brands](https://www.trendhunter.com/trends/boomer-babe-beauty.md) - [Ageing-Friendly Skincare Systems](https://www.trendhunter.com/trends/collage-beauty.md) - [Ageing-Positive Skincare Products](https://www.trendhunter.com/trends/auro-skincare.md) - [Clean Hormone-Friendly Skincare](https://www.trendhunter.com/trends/ever-skincare.md) - [Gen X Beauty Brands](https://www.trendhunter.com/trends/molly-sims.md) - [Men-Focused Age Defence Skincare](https://www.trendhunter.com/trends/nivea-mens.md) - [Age-Combating Skincare Lines](https://www.trendhunter.com/trends/nuxe.md)