# Convenient Grain-Based Meals Seeds of Change Introduces the Ancient Grain Mix Line at Whole Foods By Kanesa D | Published 2023-08-22 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/seeds-of-change-2 References: [foodbusinessnews.net](https://www.foodbusinessnews.net/articles/24483-seeds-of-change-introduces-ancient-grain-mixes) & [seedsofchange](https://www.seedsofchange.com/)  Mars, Inc.'s Seeds of Change brand is introducing a new set of options for its rice-and-grain-centric meal line with the introduction of its novel 'Super Grains' collection. The 'Super Grains' collection is a versatile addition to any meal and is conveniently packaged in [microwaveable 8-ounce pouches](https://www.trendhunter.com/trends/tilda-easy-meals), primed for serving after a mere 90 seconds. The brand's new release encompasses three distinct flavor variations: Tuscan Herbs, a blend of [quinoa, wheat berries, and pearl millet](https://www.trendhunter.com/trends/brand-wheat); Indian Style, made with sorghum, quinoa, and finer millet; and Smoky Southwest, a mix featuring amaranth, pearl millet, sorghum, and quinoa. The 'Super Grains' lineup will launch at Whole [Foods](https://www.trendhunter.com/trends/simpli-and-whole-foods-market) Market locations across the U.S. starting in September 2023. The brand has also confirmed plans to expand to other retailers in the coming year. Image Credit: Mars, Inc. ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 7% | Activity: 29% | Freshness: 17% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Versatile Grain-based Meals:** The introduction of the 'Super Grains' collection offers a versatile addition to any meal, providing an opportunity for innovative recipe creations. - **Convenient Microwavable Packaging:** The microwaveable 8-ounce pouches of the 'Super Grains' collection provide a convenient and time-saving solution for busy consumers. - **Expansion of Ancient Grains:** The introduction of the 'Super Grains' collection showcases the continued growth and popularity of ancient grains, creating opportunities for producers and suppliers. ### Where This Applies - **Food and Beverage:** The 'Super Grains' collection taps into the growing demand for nutritious and convenient meal options, offering potential for innovation in the food and beverage industry. - **Packaging:** The microwaveable pouches of the 'Super Grains' collection highlight the need for innovative and sustainable packaging solutions in the industry. - **Retail:** The expansion plans of the 'Super Grains' collection to other retailers demonstrate the potential for market growth and new distribution opportunities in the retail sector. ## Related on Trend Hunter - [Pouch-Packaged Supergrain Meals](https://www.trendhunter.com/trends/supergrain-bowls.md) - [Ready-to-Eat Garlic Tomato Rice](https://www.trendhunter.com/trends/seeds-of-change-1.md) - [High-Fiber Protein-Rich Rices](https://www.trendhunter.com/trends/bens-original-10-medley.md) - [Frozen Grab-and-Cook Products](https://www.trendhunter.com/trends/merchant-gourmet-veg-grains-pouches.md) - [Bowl-Packaged Rice Products](https://www.trendhunter.com/trends/multigrain-rice-bowls.md) - [Ancient Grain Oats](https://www.trendhunter.com/trends/gluten-free-organic-rolled-oats.md) - [Chef-Approved Pouch-Packaged Meals](https://www.trendhunter.com/trends/merchant-gourmet-pouch-range.md) - [Convenience-Focused Meal Expansions](https://www.trendhunter.com/trends/singleserve-rice-cup.md) - [High-Quality Microwaveable Rice Pouches](https://www.trendhunter.com/trends/merchant-gourmet-rice-pouches.md)