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# Dealcoholized Citrus Spirits
Seedlip Grove 42 Emphasizes Orange-Based Botanicals

By Justin Lam | Published 2018-07-24 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/seedlip-grove-42
References: [thedrinksbusiness](https://www.thedrinksbusiness.com/2018/07/seedlip-launches-third-low-abv-spirit-with-orange-twist/) & [imbibe](http://imbibe.com/news-articles/drinks/non-alcoholic-spirit-brand-seedlip-launches-third-flavour-grove-42/#prettyPhoto)

Seedlip has already established itself as a leader in the dealcoholized spirits industry and its latest product, known as Seedlip Grove 42, aims to expand the brand's range with orange-based botanicals. Described as a “celebration of the Orange,” this dealcoholized spirit blends copper-pot distillates, including bitter orange, mandarin, blood orange, lemongrass, ginger & lemon. According to Ben Branson, founder of Seedlip, this new spirit "marks an important focus on both the fascinating world of the Citrus genus," while also being ideal for a completely sugar and alcohol-free cocktail.

Seedlip Grove 42 is being released at a time when there has been a notable shift in how alcohol is consumed in a large portion of the world. As more consumers are inclined to drink less, but better, Seedlip Grove 42 is positioning itself as a flavor-focused spirit for a larger audience.

## Trend Insights (Trend Hunter)

- Score: 4.5/10
- Popularity: 53% | Activity: 73% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Millennial, Gen X
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking)

## Key Themes

### What Makes This Trend Stand Out

- **Dealcoholized Spirits:** The continuing trend of reducing alcohol consumption presents an opportunity for the development of more non-alcoholic spirits like Seedlip Grove 42.
- **Botanical-based Alcoholic Drinks:** The popularity of botanicals in Seedlip Grove 42 spirits and similar products suggests a demand for more sophisticated, flavorful cocktails.
- **Alcohol-free Cocktails:** The popularity of Seedlip Grove 42 among those looking for completely non-alcoholic drinks suggests an untapped market for high-quality, non-alcoholic cocktails.

### Sectors Adopting This

- **Beverage Industry:** The beverage industry, specifically the spirits sector, can meet the demand for dealcoholized drinks by developing more non-alcoholic spirit products like Seedlip Grove 42.
- **Hospitality Industry:** Restaurants, bars, and hotels can tap into the trend of alcohol-free cocktails by offering non-alcoholic drink menus that include Seedlip Grove 42 and other non-alcoholic spirits.
- **Health & Wellness Industry:** The health and wellness industry can promote the growth of dealcoholized spirits and help educate consumers about the benefits of non-alcoholic cocktail options like Seedlip Grove 42.

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