# Ethereal Plant-Based Serum Branding Seed to Serum's Branding is Both Delicate and Sophisticated By Mishal Omar | Published 2017-12-04 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/seed-to-serum References: [thedieline](http://www.thedieline.com/blog/2017/11/2/the-packaging-for-seed-to-serum-has-us-looking-through-rose-colored-classes) & [knoed](https://www.knoed.com/) Seed to Serum is a plant-based beauty brand that enlisted the creative agency Knoed Creative to design branding for both its products, and the boxes its products come in. The Seed to Serum branding was inspired by the "healing properties of rose quartz," which is apparent throughout the packaging and marketing tools the brand offers. The theme can be seen in the pale pink colors of the boxes the brand offers, in the pictures the brand created for the product line (which feature rose quartz stones peppered throughout), and in the crystal-shaped business cards that the brand offers. The products in this makeup brand feature all natural ingredients, a fact which Knoed Creative was able to capture well in the brand identity it constructed around Seed to Serum. ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 61% | Activity: 75% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Plant-based Beauty:** Opportunity for brands to capitalize on the growing consumer demand for natural and vegan beauty products. - **Crystal-inspired Branding:** Incorporating crystal elements into product branding to convey a sense of healing and spirituality. - **Sustainable Packaging:** Emphasizing eco-friendly packaging solutions to appeal to environmentally-conscious consumers. ### Who This Affects Most - **Beauty and Skincare:** Opportunity for beauty brands to create plant-based and natural skincare products. - **Design and Branding:** Opportunity for creative agencies to craft unique and visually appealing branding strategies for beauty and wellness brands. - **Packaging and Printing:** Opportunity for companies to develop sustainable and aesthetically pleasing packaging solutions for various industries. ## Related on Trend Hunter - [Wisdom-Focused Skincare Packaging](https://www.trendhunter.com/trends/wise-personal-grooming.md) - [Inclusive Skincare Branding](https://www.trendhunter.com/trends/featforskin.md) - [Takeout-Style Serum Sets](https://www.trendhunter.com/trends/skin-sips.md) - [Bio-Responsive Serums](https://www.trendhunter.com/trends/skinsync.md) - [Scientifically Inspired Skincare Brands](https://www.trendhunter.com/trends/premium-skincare-brand.md) - [K-Beauty Calming Serums](https://www.trendhunter.com/trends/dear-klairs.md) - [Sensorial Plant-Powered Skincare](https://www.trendhunter.com/trends/doctrine.md) - [Antioxidant Rose Serums](https://www.trendhunter.com/trends/brahmi-skincare.md) - [Playful Artist-Designed Skincare](https://www.trendhunter.com/trends/the-isle-adventure.md)