# Watermelon Seed Butter This Sakara Product is an Alternative to Common Nut and Seed Spreads By Laura McQuarrie | Published 2016-07-26 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/seed-butter References: [sakara](http://www.sakara.com/products/watermelon-seed-butter) Nut and seed butter products have become extremely popular in the last few years, catering to a wide range of conscious consumers who desire on-the-go snacks that are rich in protein, flavor and health benefits. Some of the most common [seed butter spreads](https://www.trendhunter.com/trends/messy-face-spread) on the market are made with ingredients like sesame, sunflower and hemp, but [Sakara](https://www.trendhunter.com/trends/sakara-supplements) sets itself apart from the rest by using 100% organic watermelon seeds. Considering that watermelon seeds are so small, the unique Watermelon Seed Butter is made with an ancient stone-grinding technique that extracts every ounce of nutrition that the superfood seeds can supply. As a result, the raw and all-natural Watermelon Seed Butter is a rich source of magnesium, zinc, antioxidants and B Vitamins. ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 13% | Activity: 27% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Plant-based Spreads:** Disruptive innovation opportunity: Develop new plant-based spreads made from unique and nutritious ingredients. - **Ancient Stone-grinding Techniques:** Disruptive innovation opportunity: Incorporate ancient stone-grinding techniques to extract maximum nutrition from various superfood seeds. - **Superfood Seed Butter:** Disruptive innovation opportunity: Create new spreads using lesser-known superfood seeds for added health benefits. ### Who This Affects Most - **Food and Beverage:** Disruptive innovation opportunity: Introduce innovative plant-based spreads to the growing health-conscious consumer market. - **Health and Wellness:** Disruptive innovation opportunity: Develop and market superfood seed butters as a nutritious and convenient snack option. - **Natural and Organic Products:** Disruptive innovation opportunity: Tap into the demand for all-natural and organic spreads by offering unique and healthy alternatives to traditional nut and seed butter spreads. ## Related on Trend Hunter - [Six-Ingredient Seed Butters](https://www.trendhunter.com/trends/mixed-up-seed-butter.md) - [Superfood Seed Butters](https://www.trendhunter.com/trends/incan-seed-butter.md) - [Snackable Seed Butter Bites](https://www.trendhunter.com/trends/seed-butter-berries.md) - [Festively Flavored Seed Butters](https://www.trendhunter.com/trends/peppermint-sunflower-seed-butter.md) - [Allergen-Free Seed Butters](https://www.trendhunter.com/trends/sowleil.md) - [Superfood Nut Butters](https://www.trendhunter.com/trends/superfood-nut-butter.md) - [Sustainable Peanut-Free Spreads](https://www.trendhunter.com/trends/peanut-free-spread.md) - [Allergy-Friendly Plant-Powered Spreads](https://www.trendhunter.com/trends/plant-powered-spread.md) - [Watermelon Seed-Based Cheese](https://www.trendhunter.com/trends/katharos.md)