# Upside Down Jeep Ads Jeep Launches a New Set of Ads That Lets You 'See Whatever You Want To See' By Tiffany | Published 2013-12-22 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/see-whatever-you-want-to-see References: [designtaxi](http://designtaxi.com/news/362769/Jeep-s-Upside-Down-Animals-Ad-Encourages-Free-Perceptions/) & [thedrum](http://www.thedrum.com/news/2013/12/17/jeep-urges-free-perceptions-upside-down-animal-campaign-leo-burnett-paris) American automobile brand [Jeep](https://www.trendhunter.com/trends/jeep-concepts) has recently launched its newest set of ads that centers on the motto, “See whatever you want to see.” The series of commercials were created by global design studio Leo Burnett Paris and they cheekily play on the audience’s perceptions. There are three posters in total but there are six animals. Inspired by popular optical illusions, the posters interchange when turned upside down from a deer to a seal, an elephant to a swan, from a giraffe to a penguin. Jeep’s motto “See whatever you want to see” and cleverly designed optical illusion-inspired posters both deliver the message that when you are the proud owner of a Jeep, and that at any time you can go wherever you want, see whatever you want to see. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 57% | Activity: 55% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Why This Trend Is Growing - **Interactive Advertising:** Creating ads that play on audience perceptions and allow viewers to see different images based on their perspective. - **Optical Illusion Marketing:** Using cleverly designed posters that interchange animals when turned upside down to capture viewer attention and engagement. - **Personalized Branding:** Promoting a brand message that emphasizes individual interpretation and freedom of choice to connect with consumers on a personal level. ### Industries Being Reshaped - **Automotive:** Incorporating interactive and visually engaging advertising campaigns to create a strong brand presence and attract customers. - **Design and Advertising:** Utilizing optical illusions and innovative marketing techniques to create visually captivating campaigns for clients. - **Consumer Electronics:** Leveraging personalized branding strategies to connect with consumers and differentiate products in a competitive market. ## Related on Trend Hunter - [Special Edition Off-Road SUVs](https://www.trendhunter.com/trends/jeep-concepts.md) - [Reality-Bending Car Ads](https://www.trendhunter.com/trends/cargurus-latest-ad.md) - [Vivaciously Redefined Car Brands](https://www.trendhunter.com/trends/copy-nothing-campaign.md) - [Unconventional Vehicle Control Ads](https://www.trendhunter.com/trends/heart-of-joy.md) - [Cheeky Electric Vehicles Ads](https://www.trendhunter.com/trends/koda-hijacks-competitors.md) - [Humorous Automotive Campaigns](https://www.trendhunter.com/trends/where-have-you-been.md) - [Surreal Car Care Campaigns](https://www.trendhunter.com/trends/you-are-how-you-car.md) - [Automotive-Branded Coolers](https://www.trendhunter.com/trends/jeep-x-igloo-specialedition-cooler.md) - [Heritage-Preserving Off-Road Vehicles](https://www.trendhunter.com/trends/the-next-wrangler.md)