# Fantastical Doll Wardrobes The 'See What Happens When You Play With Barbie' Campaign By Katherinev123 | Published 2012-02-11 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/see-what-happens-when-you-play-with-barbie References: [brandingmagazine](http://www.brandingmagazine.com/2012/02/10/see-what-happens-when-you-play-with-barbie/) & [barbiewow](http://barbiewow.com/) To celebrate Barbie has a style icon, [Mattel](https://www.trendhunter.com/trends/barbie-dream-fest) is launching an interactive campaign called 'See What Happens When You Play With Barbie.' The initiative is all about the world of Barbie -- more specifically, Barbie's closet of endless outfits and fashions -- that little girls will get to explore. The 'See What Happens When You Play With Barbie' campaign includes a commercial directed by Floria Sigismondi that showcases [Barbie's Dream Closet](https://www.trendhunter.com/trends/pavilions-of-wonder) as well as the doll's fashionable dream world, an all-pink cloud with glittery pink shoes and purses. Along with the commercial, Mattel will unveil a real 9,000-square-foot, two-storey Dream Closet complete with jewel-encrusted doors and filled with Barbie outfits at the Lincoln Center for New York Fashion Week. Here, visitors will be transported into Barbie's high-tech wardrobe, which features augmented reality mirrors that show you how [Barbie's most iconic and fabulous outfits](https://www.trendhunter.com/trends/barbie-x-azazie) would look like on you. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 67% | Activity: 53% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Gen Alpha - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### Why This Trend Is Growing - **Interactive Campaigns:** The 'See What Happens When You Play With Barbie' campaign demonstrates the potential for interactive campaigns to engage consumers. - **Augmented Reality Mirrors:** The use of augmented reality mirrors in Barbie's high-tech wardrobe showcases the disruptive potential of this technology in the fashion industry. - **Fashion Week Innovations:** The introduction of a real Dream Closet at New York Fashion Week highlights the opportunities for innovative and immersive experiences in the fashion industry. ### Industries Being Reshaped - **Toy Manufacturing:** The 'See What Happens When You Play With Barbie' campaign demonstrates new possibilities for engaging children and showcasing the potential of toy manufacturing. - **Retail:** The immersive and interactive elements of Barbie's Dream Closet at New York Fashion Week showcase the disruptive potential of retail experiences. - **Fashion:** The fashion industry can explore the use of augmented reality mirrors and immersive experiences to enhance the shopping and fitting process for customers. ## Related on Trend Hunter - [Doll-Themed Fashion Collections](https://www.trendhunter.com/trends/the-barbie-movie.md) - [Doll-Centric Festival Experiences](https://www.trendhunter.com/trends/barbie-dream-fest.md) - [Iconic Pink Doll Trucks](https://www.trendhunter.com/trends/dreamhouse-living-tour.md) - [Virtual Doll-Inspired Tycoons](https://www.trendhunter.com/trends/gamefam.md) - [Life-Sized Doll Dreamhouses](https://www.trendhunter.com/trends/barbies-dreamhouse.md) - [Iconic Doll Accessory Collaborations](https://www.trendhunter.com/trends/barbie-x-aldo-2024.md) - [Doll-Inspired Evening Wear](https://www.trendhunter.com/trends/azazie-4.md) - [Iconic Doll-Inspired Exhibitions](https://www.trendhunter.com/trends/barbie-the-exhibition.md) - [Miniaturized Doll Collections](https://www.trendhunter.com/trends/mini-barbieland.md)