# Swimming Pool Art (UPDATE) Leandro Erlich's Underwater Photography By Alex Covert | Published 2008-07-29 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/see-through-swimming-pool-art References: [crookedbrains.net](http://www.crookedbrains.net/2008/07/interesting_19.html) & [leandroerlich](http://www.leandroerlich.com/swiming) No... this isn't a new humanoid species that can live under water. This is an [art exhibit](https://www.trendhunter.com/trends/unnatural-history-museum-of-singapore) in the 21st Century Museum of Art of Kanazawa. Designed by Leandro Erlich, this [illusion](https://www.trendhunter.com/trends/moving-furniture) is accomplished by [two clear acrylic sheets](https://www.trendhunter.com/trends/awt-bar) with water in between and a little on top to hide it all. The people are, in fact, "under" the water. When they look up, it looks like an aquarium. **Implications** - Modern consumers are looking for art that pushes the limits on creativity. Products that stay on the cutting edge while still performing a function are appealing to customers who desire ways to complete their everyday tasks while staying on trend. In order to attract more shoppers, a company could focus on creating more of their items with these two elements in mind. ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 79% | Activity: 98% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Key Themes Behind This Trend - **Creative Illusion Art:** Art that combines functionality and creativity to create optical illusions has the potential to capture the attention of modern consumers. - **Innovative Exhibit Design:** Designing exhibits (and other products) with unconventional materials and methods can create an immersive and engaging experience for customers. - **Disruptive Visual Storytelling:** Creating narratives and stories through visual art that incorporates the latest trends and technologies can resonate with modern audiences. ### Where This Applies - **Art:** Artists and galleries can leverage technologies and materials to create compelling visual experiences that entice buyers and collectors alike. - **Retail:** Retailers can use innovative store design and visual merchandising to create immersive and engaging experiences for customers that drive sales. - **Museums and Exhibitions:** Museums and exhibition spaces can use new materials and technologies to create engaging and interactive exhibits that attract curious visitors from all walks of life. ## Related on Trend Hunter - [Optical Illusion Replica Artworks](https://www.trendhunter.com/trends/liberty-science-center.md) - [Fluid Function Art Exhibits](https://www.trendhunter.com/trends/optical-flow.md) - [Fluid Basketball-Net Art Sculptures](https://www.trendhunter.com/trends/swimming-pools-and-bubblegum.md) - [Whimsical Pool-Inspired Exhibitions](https://www.trendhunter.com/trends/public-pool-exhibition.md) - [Underwater Pool Window Residences](https://www.trendhunter.com/trends/hastingssunrise.md) - [Colorful Poolside Art Inflatables](https://www.trendhunter.com/trends/cdm30.md) - [Illuminated Bright Pool Surfaces](https://www.trendhunter.com/trends/vetrite.md) - [Asymmetrical Ultra-Compact Pools](https://www.trendhunter.com/trends/faraway-pool.md) - [Colorful Tile Pool Loungers](https://www.trendhunter.com/trends/cdm30-inflatable-pool-lounger.md)