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# Data-Driven Movie Critiques
Rotten Tomatoes' 'See It/Skip It' is Airing on Facebook Watch

By Joey Haar | Published 2017-10-27 | Pop Culture
Source: Trend Hunter, https://www.trendhunter.com/trends/see-it-skip-it
References: [engadget](https://www.engadget.com/2017/10/26/rotten-tomatoes-facebook-show-see-it-skip-it/) & [variety](http://variety.com/2017/digital/news/rotten-tomatoes-facebook-show-see-it-skip-it-1202599553/)

[Rotten Tomatoes](https://www.trendhunter.com/trends/rotten-tomatoes) is one of the de facto sites through which movie fans judge whether a given picture is worth watching, and so the site is looking to bring its clout into different media with 'See It/Skip It,' a new web series airing on [Facebook](https://www.trendhunter.com/trends/rival-peak) Watch. The series, which is hosted by film journalists Jacqueline Coley and Segun Oduolowu, does what its name suggests, highlighting the week's film releases and judging whether they're worth the trip to the theater.

Because Rotten Tomatoes has become such an important part of the film industry — the site's ratings have even made their way into TV and print ads for movies — it makes sense that it would look to leverage its expertise in alternative formats. While other sites and series devoted to [film criticism](https://www.trendhunter.com/trends/brutalcritic) rely on viewers trusting the opinion of a single writer or commentator, See It/Skip It bakes that trust and authority directly into the show.

## Trend Insights (Trend Hunter)

- Score: 1.8/10
- Popularity: 29% | Activity: 16% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture)

## Key Themes

### Key Themes Behind This Trend

- **Data-driven Movie Critiques:** Rotten Tomatoes is leading the way on data-driven movie critiques for both TV and print advertising.
- **Facebook Watch Show:** 'See It/Skip It' is one of the first examples of live TV on Facebook Watch.
- **Alternative Film Formats:** Alternative film formats like TV reviews offer an improved user experience over relying on a single writer.

### Where This Applies

- **Entertainment Industry:** Rotten Tomatoes is disrupting the entertainment industry with its data-driven movie critiques.
- **Social Media Industry:** Facebook Watch is disrupting the social media industry with its live TV functions.
- **Journalism Industry:** Alternative film formats are disrupting traditional journalism methods by generating more interactive user experiences.

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