# Visual Barcode Scanners See Assistive Techology Makes it Easier for the Blind to Shop By Michael Hines | Published 2012-01-22 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/see-assistive-technology References: [yankodesign](http://www.yankodesign.com/2012/01/18/shopping-assistant-for-the-blind/) & [ddmdesign.br](http://www.ddmdesign.com.br/) See Assistive Technology is the latest conceptual device designed to make shopping easier for the blind. The gadget consists of two parts, a [wrist-worn bracelet and earbuds](https://www.trendhunter.com/trends/wearable-assistive-system). The bracelet is used to [scan the barcode](https://www.trendhunter.com/trends/qrcode-shopping-assistant) and the earbuds relay the information to the wearer. See Assistive Technology was designed by Dinard José da Mata Filho. The gadget is another in a surprisingly long line of concept items meant exclusively for the blind. Many blind individuals are amazingly independent, but there are a few things that even a mastery of five senses can't control. Devices such as this would make it so that a blind person could instantly tell the nutrition facts or color of a product without having to seek out a store associate or take a chance on an unknown item. ## Trend Insights (Trend Hunter) - Score: 1.3/10 - Popularity: 10% | Activity: 22% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Assistive Technology for Blind Shoppers:** The development and adoption of innovative assistive technology for blind individuals will continue to grow, providing new ways for this market to participate in retail and other industries. - **Visual Barcode Scanning:** The integration of barcode scanning technology into consumer wearables presents an opportunity to facilitate product learning and identify alternative applications for the technology. - **Accessible Retail:** By incorporating assistive technology into retail experiences, businesses can create more inclusive environments and diversify their customer base. ### Industries Being Reshaped - **Retail:** Visual barcode scanning technology can transform the way that retail businesses cater to customers with additional needs and increase accessibility. - **Consumer Electronics:** The development of assistive technology presents a new market for wearable technology and consumer electronics manufacturers. - **Accessibility Services:** As assistive technology continues to evolve, the demand for specialized accessibility services will increase across industries. ## Related on Trend Hunter - [Assistive Shopping Apps](https://www.trendhunter.com/trends/assistive-shopping-app.md) - [Inclusive Shopping Labels](https://www.trendhunter.com/trends/coca-cola-1.md) - [In-Store Visual Assistance Programs](https://www.trendhunter.com/trends/be-my-eyes-and-tesco.md) - [Tactile Accessible Mobile Technologies](https://www.trendhunter.com/trends/accessible-mobile-technology.md) - [Inclusive Label Printers](https://www.trendhunter.com/trends/braille-label-maker.md) - [Wearable Assistive Smart Eyewear](https://www.trendhunter.com/trends/lighthouse-tech.md) - [Accessible Home Device Series](https://www.trendhunter.com/trends/accessble-home-device.md) - [Accessible Self-Checkouts](https://www.trendhunter.com/trends/accessible-selfcheckout.md) - [Visual Impairment Support Headsets](https://www.trendhunter.com/trends/vision-bone-conduction-headset.md)