# Traditional Wear Gets Reflective Government Adds Bling to Garments of Colombian Workers By Andres Colmenares | Published 2007-03-14 | World Source: Trend Hunter, https://www.trendhunter.com/trends/security-first-reflective-ruanas-to-reduce-accidents-in-boyaca-colombia References: [eltiempo](http://www.eltiempo.com/nacion/boyaca/2007-03-13/ARTICULO-WEB-NOTA_INTERIOR-3474452.html) The local police discovered that people who moved from town to town using mostly [bikes](https://www.trendhunter.com/trends/radian-wingman) don't wear any reflective vests at night because they don't fit over the ruanas, causing many accidents in the roads, so they are launching a campaign called "La ruana reflectiva" (The reflective ruana) adding [reflective stripes](https://www.trendhunter.com/trends/ciele-nite-rite) to the popular clothing. Ruanas are the [traditional garment](https://www.trendhunter.com/trends/pieta) of countrymen in cold regions of Colombia, especially Boyaca. They are made of 100% pure new wool knitted using looms. They are soft, resistant and the best protection against the heavy cold of this region. Last year there were 24 people injured and 6 dead in Boyaca's roads, 90% of this terrible accidents occured in the dark cold nights. Photo: Luis Lizarazo /eltiempo.com ## Trend Insights (Trend Hunter) - Score: 0.6/10 - Popularity: 3% | Activity: 8% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [Regional](https://www.trendhunter.com/regional) ## Key Themes ### Why This Trend Is Growing - **Reflective Clothing:** Opportunity to develop innovative reflective clothing that integrates safety features without compromising traditional designs. - **Smart Textiles:** Potential for smart textile technology to be incorporated into traditional wear, such as ruanas, to provide enhanced safety and visibility. - **Government Initiatives:** Opportunity for government-led campaigns and programs to promote safety measures and incorporate reflective elements into traditional garments. ### Industries Being Reshaped - **Fashion:** Fashion designers and brands can explore the development of fashionable reflective clothing that meets safety standards. - **Textile:** Textile manufacturers can research and produce fabrics that incorporate reflective properties for traditional wear. - **Government/law Enforcement:** Government agencies and law enforcement can collaborate with local communities to implement safety initiatives and promote reflective clothing. ## Related on Trend Hunter - [Performance-Driven Insulated Garment Lines](https://www.trendhunter.com/trends/comfortguard.md) - [Colorfully Patterned Bold Skiwear](https://www.trendhunter.com/trends/ski-collection-1.md) - [Cultural Craftwear Collection](https://www.trendhunter.com/trends/paka-1.md) - [Functionally Durable Outwear](https://www.trendhunter.com/trends/ororos-new-workwear-collection.md) - [Grim Heirloom Jackets](https://www.trendhunter.com/trends/death-wishes-jacket.md) - [High Visibility Activewear Ranges](https://www.trendhunter.com/trends/ciele-nite-rite.md) - [Tech-Visible Bike Reflectors](https://www.trendhunter.com/trends/radian-wingman.md) - [Cultural Olympic Uniforms](https://www.trendhunter.com/trends/mongolia-winter-olympics.md) - [Social Good Peruvian Menswear](https://www.trendhunter.com/trends/pieta.md)